Appier’s new generation AI-driven customer data platform “AIRIS
Posted: Tue Jan 21, 2025 5:23 am
Relying on AI technology can produce a more comprehensive customer profile, allow marketers to make marketing actions more personalized, and create experiences that resonate with customers. More advanced AI-driven customer data platforms have additional features, such as real-time analysis and automated decision-making.
Appier announced the launch of its own AI-driven customer data platform "AIRIS" in December 2022 . The product name combines the words "AI" and "iris". The word "iris" was chosen to emphasize the visual function of this solution, allowing companies to accurately identify customers and quickly generate forward-looking insights.
In order to create a highly flexible and easy-to-use customer belarus phone number data data platform, Appier developed the AIRIS AI-driven customer data platform that can seamlessly integrate data and shorten the time to insight. Here are three unique AIRIS features worth noting:
Flexible integration of 360-degree customer data
AIRIS allows marketers to work with AI to build the most accurate and comprehensive customer profiles.
First, Appier's AI-driven customer data platform can seamlessly integrate data from various data sources, including existing cloud databases, online/offline sales and marketing channels, and data from more than 50 external systems. All data is brought together and seamlessly integrated into a user-oriented and detailed 360° profile view.
AIRIS's flexibility allows marketers to choose which user ID (such as email address, phone number, or application ID) to prioritize when identifying users and their workflow.
Marketers know best the contact information they are requesting from customers, so they can decide which IDs are prioritized by customer data platforms, which will also help create more accurate customer profiles.
Intuitive and actionable data visualizations
AIRIS quickly visualizes data, presenting everything marketers need to know in an intuitive way.
Appier announced the launch of its own AI-driven customer data platform "AIRIS" in December 2022 . The product name combines the words "AI" and "iris". The word "iris" was chosen to emphasize the visual function of this solution, allowing companies to accurately identify customers and quickly generate forward-looking insights.
In order to create a highly flexible and easy-to-use customer belarus phone number data data platform, Appier developed the AIRIS AI-driven customer data platform that can seamlessly integrate data and shorten the time to insight. Here are three unique AIRIS features worth noting:
Flexible integration of 360-degree customer data
AIRIS allows marketers to work with AI to build the most accurate and comprehensive customer profiles.
First, Appier's AI-driven customer data platform can seamlessly integrate data from various data sources, including existing cloud databases, online/offline sales and marketing channels, and data from more than 50 external systems. All data is brought together and seamlessly integrated into a user-oriented and detailed 360° profile view.
AIRIS's flexibility allows marketers to choose which user ID (such as email address, phone number, or application ID) to prioritize when identifying users and their workflow.
Marketers know best the contact information they are requesting from customers, so they can decide which IDs are prioritized by customer data platforms, which will also help create more accurate customer profiles.
Intuitive and actionable data visualizations
AIRIS quickly visualizes data, presenting everything marketers need to know in an intuitive way.