Why brand monitoring matters
Posted: Tue Jan 21, 2025 4:40 am
According to The 2023 State of Social Media Report, iraq business email list 94% of business leaders believe that social media data and insights have a critical impact on building brand reputation and loyalty. Plus, more than 90% thought it was pivotal in improving competitive positioning and gaining a better understanding of target audiences.
Data visualization from The State of Social Media Report showing the impact of social media data and insights on business priorities.
Here are a few of the ways that brand monitoring can have an impact on your business.
Understanding sentiment
Brand monitoring can help you better understand the overall sentiment that people have toward your brand. A sentiment analysis tool looks at the specific language used in comments about your brand. It can tell you if people are talking about your brand with a positive, negative or neutral sentiment.
This is a great way to read between the lines and observe, on a large scale, how people react to certain posts, campaigns or your brand in general. Monitoring tools like Sprout Social let you access a detailed sentiment analysis. Sprout’s Social Listening combs through your post comments and mentions to create a social sentiment summary that shows you how your audience feels about your brand.
Reputation and crisis management
Monitoring your brand can help you stay on top of your reputation and handle customer issues before they get out of control. Listening to reviews and feedback online and having a process for responding and handling those issues promptly can increase audiences’ trust in your brand and show that you actually care about what customers are saying
Data visualization from The State of Social Media Report showing the impact of social media data and insights on business priorities.
Here are a few of the ways that brand monitoring can have an impact on your business.
Understanding sentiment
Brand monitoring can help you better understand the overall sentiment that people have toward your brand. A sentiment analysis tool looks at the specific language used in comments about your brand. It can tell you if people are talking about your brand with a positive, negative or neutral sentiment.
This is a great way to read between the lines and observe, on a large scale, how people react to certain posts, campaigns or your brand in general. Monitoring tools like Sprout Social let you access a detailed sentiment analysis. Sprout’s Social Listening combs through your post comments and mentions to create a social sentiment summary that shows you how your audience feels about your brand.
Reputation and crisis management
Monitoring your brand can help you stay on top of your reputation and handle customer issues before they get out of control. Listening to reviews and feedback online and having a process for responding and handling those issues promptly can increase audiences’ trust in your brand and show that you actually care about what customers are saying