Template for creating a digital marketing strategy
Posted: Sun Dec 22, 2024 4:52 am
Due to new digital marketing trends and the changing consumer behavior, it is normal that you do not know what aspects you should consider in your company's marketing plan for 2021.
In these uncertain times, you need something to help you ground your ideas, and that's what strategies are for.
A digital marketing strategy consists of a series of actions that, when planned, executed and evaluated, allow you to achieve your business objectives, specifically, within websites, search engines, social networks, emails, among other channels.
In this article, you will find a template for creating a digital marketing strategy , which you can download, edit and customize with your company's data. Below, we give you a brief summary of what you will get in this document.
1. Planning
The planning stage is the core of your strategy. Here you will establish the marketing objectives you want to achieve; identify the basic aspects of both your company and your competition; diagnose the threats in the environment; and allocate a budget to acquire the necessary resources when executing the strategy.
1.1 Identifying SMART objectives
To align your marketing efforts with clear goals and objectives, you must establish SMART objectives , that is, future actions that are specific, measurable or quantifiable, achievable, relevant and time-bound.
We show you an example:
Increase website visits by 40%, (specific/measurable) by doubling the volume of content creation (achievable/relevant) during the first quarter of the year (time-bound).
Learn more about the SMART method here: How to design SMART objectives in digital marketing?
1.2 Definition of brand personality
Establishing a brand personality will help you know which actions are most appropriate for your company, based on the characteristics, qualities, values and tastes that you consider identify it as if it were a person.
We recommend you read: Step-by-step guide to defining a brand's personality
1.3 Creating a buyer persona
After defining your brand's personality, it's time to do the same with your ideal client by creating a buyer persona .
Here is an article that can help you with this point: 20 questions to create buyer personas
1.4 Benchmarking
When we talk about benchmarking, we refer to the process of collecting, comparing and analyzing key indicators of both your company and your competitors.
Mainly, this allows you to know in a qualitative and quantitative way how other companies or brands in your sector are doing on their digital channels.
However, keep in mind that benchmarking is a much deeper process taiwan contact number than how it is approached in digital marketing. If you want to know more about it, we invite you to read: What is benchmarking and what is it for?
1.5 Brand diagnosis
Before thinking about new activities to meet your objectives, you must analyze whether those that have been implemented are effective, and that is what a brand diagnosis is for.
Based on different criteria, this practice allows you to analyze the strengths and weaknesses of your company based on its past actions.
1.6 Creating budgets
Managing your financial resources well is key to making your marketing strategy successful. That's why here you're going to draw up a spending plan according to the different activities you need to carry out.
2. Execution
In this second step, you begin to execute your strategy. It is time to put into action everything you have planned and decided.
2.1 Assignment of activities with their respective managers
Just as you previously planned the management of your financial resources, it is time for you to do the same with your human resources. How? By specifying the activities that your team will carry out to meet the SMART objectives set.
2.2 Work schedule design
After setting the actions for your strategies, you should set a date for their execution, preferably on a calendar that everyone on the team has access to. We recommend using Google Calendar and synchronizing all activities through your email.
3. Monitoring
If you want to know whether your digital marketing strategy was successful or not, you must measure the results obtained and analyze how they can be improved. This is what the monitoring stage is for, which consists of the following actions:
3.1 Measurement
Here you will create a table divided by days, weeks or months, in which you will capture the performance metrics of your activities, as well as the results obtained, to compare them with each other over time.
3.2 Analysis
After creating the table, you must analyze which actions should be eliminated, changed, maintained or improved in the coming months so that the strategy is more effective.
3.3 Optimization
If objectives or some actions definitely need to be changed, don't be afraid to do so. Use this last moment of the monitoring stage to optimize the strategy.
If you want to create your strategy with the support of our professional and expert team in digital marketing, write to us and schedule a consultation. We want to know more about your project!
In these uncertain times, you need something to help you ground your ideas, and that's what strategies are for.
A digital marketing strategy consists of a series of actions that, when planned, executed and evaluated, allow you to achieve your business objectives, specifically, within websites, search engines, social networks, emails, among other channels.
In this article, you will find a template for creating a digital marketing strategy , which you can download, edit and customize with your company's data. Below, we give you a brief summary of what you will get in this document.
1. Planning
The planning stage is the core of your strategy. Here you will establish the marketing objectives you want to achieve; identify the basic aspects of both your company and your competition; diagnose the threats in the environment; and allocate a budget to acquire the necessary resources when executing the strategy.
1.1 Identifying SMART objectives
To align your marketing efforts with clear goals and objectives, you must establish SMART objectives , that is, future actions that are specific, measurable or quantifiable, achievable, relevant and time-bound.
We show you an example:
Increase website visits by 40%, (specific/measurable) by doubling the volume of content creation (achievable/relevant) during the first quarter of the year (time-bound).
Learn more about the SMART method here: How to design SMART objectives in digital marketing?
1.2 Definition of brand personality
Establishing a brand personality will help you know which actions are most appropriate for your company, based on the characteristics, qualities, values and tastes that you consider identify it as if it were a person.
We recommend you read: Step-by-step guide to defining a brand's personality
1.3 Creating a buyer persona
After defining your brand's personality, it's time to do the same with your ideal client by creating a buyer persona .
Here is an article that can help you with this point: 20 questions to create buyer personas
1.4 Benchmarking
When we talk about benchmarking, we refer to the process of collecting, comparing and analyzing key indicators of both your company and your competitors.
Mainly, this allows you to know in a qualitative and quantitative way how other companies or brands in your sector are doing on their digital channels.
However, keep in mind that benchmarking is a much deeper process taiwan contact number than how it is approached in digital marketing. If you want to know more about it, we invite you to read: What is benchmarking and what is it for?
1.5 Brand diagnosis
Before thinking about new activities to meet your objectives, you must analyze whether those that have been implemented are effective, and that is what a brand diagnosis is for.
Based on different criteria, this practice allows you to analyze the strengths and weaknesses of your company based on its past actions.
1.6 Creating budgets
Managing your financial resources well is key to making your marketing strategy successful. That's why here you're going to draw up a spending plan according to the different activities you need to carry out.
2. Execution
In this second step, you begin to execute your strategy. It is time to put into action everything you have planned and decided.
2.1 Assignment of activities with their respective managers
Just as you previously planned the management of your financial resources, it is time for you to do the same with your human resources. How? By specifying the activities that your team will carry out to meet the SMART objectives set.
2.2 Work schedule design
After setting the actions for your strategies, you should set a date for their execution, preferably on a calendar that everyone on the team has access to. We recommend using Google Calendar and synchronizing all activities through your email.
3. Monitoring
If you want to know whether your digital marketing strategy was successful or not, you must measure the results obtained and analyze how they can be improved. This is what the monitoring stage is for, which consists of the following actions:
3.1 Measurement
Here you will create a table divided by days, weeks or months, in which you will capture the performance metrics of your activities, as well as the results obtained, to compare them with each other over time.
3.2 Analysis
After creating the table, you must analyze which actions should be eliminated, changed, maintained or improved in the coming months so that the strategy is more effective.
3.3 Optimization
If objectives or some actions definitely need to be changed, don't be afraid to do so. Use this last moment of the monitoring stage to optimize the strategy.
If you want to create your strategy with the support of our professional and expert team in digital marketing, write to us and schedule a consultation. We want to know more about your project!