For which products is rich content especially important?
Posted: Tue Jan 21, 2025 4:18 am
The researcher has the opportunity to find out what emotions the user experiences from each type of rich content in the product card, what he lacks in the card.
According to Brandquad , which studied data from panama telegram number database 600 brands, the use of Rich content increases sales by an average of 22%. Moreover, if for everyday goods this figure is 5-7%, then in the household appliances segment, Rich content can increase sales by 35%.
“The more complex the product, the more ways it can be used, the more non-obvious parts, the more complex assembly methods, the higher the need for rich content,” the researchers conclude.
Placing rich content on marketplaces
If we talk about individual types of rich content, almost all major marketplaces allow their use.
But rich content in its classical sense is currently only available on three platforms: Ozon, Wildberries and AliExpress.
Ozon allows you to create rich content in a visual editor or using a special template in JSON format .
The desktop version of the Wildberries seller's account has a rich content editor available. It allows you to create a promo block with illustrations and videos. Format requirements, restrictions and instructions are here .
According to Brandquad , which studied data from panama telegram number database 600 brands, the use of Rich content increases sales by an average of 22%. Moreover, if for everyday goods this figure is 5-7%, then in the household appliances segment, Rich content can increase sales by 35%.
“The more complex the product, the more ways it can be used, the more non-obvious parts, the more complex assembly methods, the higher the need for rich content,” the researchers conclude.
Placing rich content on marketplaces
If we talk about individual types of rich content, almost all major marketplaces allow their use.
But rich content in its classical sense is currently only available on three platforms: Ozon, Wildberries and AliExpress.
Ozon allows you to create rich content in a visual editor or using a special template in JSON format .
The desktop version of the Wildberries seller's account has a rich content editor available. It allows you to create a promo block with illustrations and videos. Format requirements, restrictions and instructions are here .