In the past, we usually described the purchase journey in terms of a linear process, for example: consumers generate purchasing needs → explore → evaluate information → make decisions and complete shopping; however, with the rapid development of technology today, the channels through which the public obtains information are becoming more and more diverse. This makes consumers tend to go back and forth and tortuous "chaotic processes" when exploring and evaluating. This trend has been highlighted especially during the epidemic. In consumers' chaotic product selection process, more than 60% of their time is spent browsing fashion armenia phone number data website articles and social media outside of Google. Appier has the most complete fashion placement resources, including Vogue, Marie Claire, GQ, Bazaar, Bella, PopDaily, Beauty, VeryWed, Overdope, Beautumode, etc. These websites provide complete information about fashion items, including "how to choose your first bag", "the latest new products", "the latest color matching of the year", "the same style as Korean actresses", etc. that petty bourgeoisie are concerned about. If a brand wants to attract the petty bourgeoisie, the most effective advertising method is to directly present the message in the consumer's decision-making process, allowing the audience to continuously see product advertisements that meet their needs in the placements they are interested in, perfectly achieving the commercial goals of your advertising campaign.
If you would like to learn more about our extensive experience working with fashion industry advertisers, please fill out the form to contact us . We are happy to share more customer success stories with you, as well as insights and suggestions for fashion industry advertising operations in 2024!
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When Appier CEO and co-founder You Zhihan is interviewed, he often hears this question: How can an AI scientist successfully create a company and run it for more than ten years? The answer is to invite partners from different fields and backgrounds to start a business together when the company is started. This partner is Appier COO and co-founder Winnie Li, who turns concepts and ideas into concrete actions and helps the team find the best way to use technology to meet market needs.