A TikTok video of Graza's founder explaining the issue with their bottle and how to fix it
Posted: Tue Jan 21, 2025 3:44 am
Topicals has also built a positive reputation for listening cuba business email list to their audience’s product feedback and compensating creators and influencers. Lewis adds, “Topicals uses the TYB platform to engage with their community in a thoughtful way. The social, marketing and product teams are all co-collaborating on community management. They compensate people for UGC (giving them a tag is not enough), which makes sure it feels authentic and on-brand.”
Give your brand a Gen Z glow up: Take it from Topicals: When you reward your audience for their content and feedback, they’ll reward you with loyalty.
Graza
Graza, the brand behind the internet’s favorite green squeeze olive oil bottles, has become a Gen Z mainstay. The hype is due in large part to the brand’s social presence.
On social, the brand tackles product feedback head-on. A post of their co-founder apologizing for a packaging flaw is their most liked to date—a snippet of what makes the brand so human and relatable.
Graza's mascot Sizzle showing off their purse that's really a bag of granola
Other posts like their mascot Sizzle revealing what’s inside their purse (i.e., bag of granola) and a Carousel of the vibe their olive oil brings to the function show they aren’t afraid to have fun (in a strategic way).
Graza's Carousel that show cases the vibe they bring to the function, a.k.a. how their olive oil makes food better
Give your brand a Gen Z glow up: Take it from Topicals: When you reward your audience for their content and feedback, they’ll reward you with loyalty.
Graza
Graza, the brand behind the internet’s favorite green squeeze olive oil bottles, has become a Gen Z mainstay. The hype is due in large part to the brand’s social presence.
On social, the brand tackles product feedback head-on. A post of their co-founder apologizing for a packaging flaw is their most liked to date—a snippet of what makes the brand so human and relatable.
Graza's mascot Sizzle showing off their purse that's really a bag of granola
Other posts like their mascot Sizzle revealing what’s inside their purse (i.e., bag of granola) and a Carousel of the vibe their olive oil brings to the function show they aren’t afraid to have fun (in a strategic way).
Graza's Carousel that show cases the vibe they bring to the function, a.k.a. how their olive oil makes food better