The simpler the better?
Posted: Tue Jan 21, 2025 3:43 am
Besides, no matter how much targetologists puff themselves up and puff out their cheeks, they don’t really understand how the inside of social networks works. Personally, I don’t understand why advertising settings launched from a phone sometimes work better than the same ones, but from an advertising account.
This is how conspiracy theories emerge. For example, there is an opinion that FB, with small budgets, prefers campaigns launched from a phone. But this is pure fantasy, there is no real knowledge behind it.
Let's say that randomness plays a very big role in targeting and context. And the smaller your budget, the greater the role of randomness.
Dumb audiences sometimes work not because they are "better" but because the gun goes off at one point and won't go off at another. "Smart" audiences don't work for the same reason: on small canada email list budgets, we get too little data to draw conclusions about which setting is best.
That's why sometimes it's easier to trust AI. It's enough to use common sense and not to slap together a completely shameful advertisement with crooked texts and creatives.
In targeting, in principle, common sense works better than abstruse ideas:
Do you want to advertise a promotion? Just write it in the first line: product A with a discount of X rubles until date Z.
Want to advertise a tour? Show a beautiful photo of your tourists in the most beautiful place of the tour.
Need to attract people to a surfing site? Show a photo or video of a beautiful girl on a surfboard.
This is how conspiracy theories emerge. For example, there is an opinion that FB, with small budgets, prefers campaigns launched from a phone. But this is pure fantasy, there is no real knowledge behind it.
Let's say that randomness plays a very big role in targeting and context. And the smaller your budget, the greater the role of randomness.
Dumb audiences sometimes work not because they are "better" but because the gun goes off at one point and won't go off at another. "Smart" audiences don't work for the same reason: on small canada email list budgets, we get too little data to draw conclusions about which setting is best.
That's why sometimes it's easier to trust AI. It's enough to use common sense and not to slap together a completely shameful advertisement with crooked texts and creatives.
In targeting, in principle, common sense works better than abstruse ideas:
Do you want to advertise a promotion? Just write it in the first line: product A with a discount of X rubles until date Z.
Want to advertise a tour? Show a beautiful photo of your tourists in the most beautiful place of the tour.
Need to attract people to a surfing site? Show a photo or video of a beautiful girl on a surfboard.