Find users who will watch durian-related promotions or click on durian options, and create an audience. When new products are launched later, they can be promoted to the "right audience"! 0ce5247c2c138949e08d8e556ffb3633.png 37f4de277b2beb75f76c0ed218a05046.png f3edb42d653ffa5f8ab9b5640dc3106b.png Chat Tag Audience Chat tag audience, as the name suggests, is to build an audience with one-to-one chat tags. When chatting one-on-one, you can create different tags according to your operational needs in the "Tag" of the chat settings, and tag friends with attributes such as "Blacklist", "Like Discount", etc. Label! for you to record customer characteristicspreferences, but they are also a very good basis for establishing "audiences": for example, when doing special sales activities, you can only select the audience with the "Like Discounts" tag to send messages, and normally send When sending messages, you can exclude audiences labeled as "blacklisted" to avoid wasting messages and achieve greater results with less budget! f8800c9e44cd05a2a552987d9495055b.png 1162dbfd0cb285709727dd914373dadd.png Join the pipeline audience Many businesses have found that friends from different activities and channels have different characteristics. For example, in the case of clothing stores, online users usually care more about discounts than physical stores.
In view of the different "channel characteristics" of friends, the official account also has a built-in "Add Channel Audience", which allows you to divide friends from different sources into different audiences , and bahrain phone number data communicate with each other for more effective friend management. After selecting "Audience" in the backend of the official account and selecting "Join Channel Audience", you can see the number of friends from different channels, and just click "Select" to package the channel friends into an audience package. When you download When sending a message for the first time, you can choose this audience to communicate with. Note: The audience size to join the channel must reach 100 before you can be "selected" to become an audience package.
For example, Xiongda Dessert found that customers who actively "search" and become friends on LINE have a stronger overall favorable impression of the brand. When launching new products, these die-hard fans are the most willing to try new products, so they use the "Join Channel" "Audience" saves the "search" friends as an audience package, and provides early adopter discounts to these friends every time a new product is launched. Compared with mass sending this group of "search" friends, the conversion rate is more than 5 times , Xiong Da Dessert only needs to lock in this group of people to send early bird activities in the future, saving information fees and bringing higher revenue.