So why have most companies in Mexico lagged behind in implementing this strategy?

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This means that instead of reaching potential customers through ads that could be intrusive or only gaining visibility through social media, the idea is to attract them through content that is of interest to customers, which will be focused on solving their main problems or doubts. In this case, Content Marketing is the best ally of this methodology.

Content Marketing and its incorporation in Mexico
According to the SEO Trends 2020 study developed by Rock Content in conjunction with Semrush, 35% of companies in Latin America did nothing related to Content Marketing.

As we can see, this data is from 2020, while in the United States, according to the Content Marketing Institute , since 2014, 93% of companies in that country were already implementing content marketing strategies for branding.

On the other hand, 91% of companies in Spain , also a Spanish-speaking country, were already using uk phone number list Content Marketing to generate business opportunities in 2017 (3 years before Mexico), according to the research firm Hoyreka. This was reflected in its III Content Marketing Report of that year.


Much of this has to do with the capacity of the Marketing teams, which are given little priority to Digital Marketing and continue to rely on traditional channels. On the other hand, there is little culture about the importance of Digital Marketing in generating sales or clients, and there is a great lack of knowledge regarding the roles or areas that a Marketing team must have.

The good news is that there are many companies that, when they realize that they do not have enough team to develop these strategies, choose to outsource the strategy to companies that master the subject and have a team trained to develop a content marketing strategy.

In this specific case, Aliat Universities decided to develop a Content Marketing strategy, since a strategy like this is the perfect match to educate the consumer instead of convincing them.