KPIs of an email marketing campaign bounce rate
Posted: Sun Dec 22, 2024 4:43 am
Closely linked to the previous indicator, spam is one of the nightmares of any marketing manager. However, you should pay attention to your campaigns and their performance if this percentage is increasing.
If the rate is too high, your reputation is likely to suffer. Your email provider will also take action and may block your account. Powerful email software works to ensure the quality of your messages, so you can't afford to let the spam rate ruin your work.
Of course, you will have to make sure that you comply with all the necessary permissions. whatsapp number in australia The most advisable thing in this case to reduce this rate is to use double opt-in .
5.- Conversion rate
KPIs of an email marketing conversion campaign
Your click-through rate will tell you how many people clicked on your link. But your conversion rate will tell you how many of them completed a specific action.
For example, imagine your CTA takes the user to a specific product landing page. The conversion rate will tell you what percentage of users who clicked on it ultimately made a purchase.
This is one of the most important KPIs for an email marketing campaign. Precisely because it will give you a unique perspective of your return on investment . When you know how much you have spent and how many subscribers have converted, it will be easier to determine if the money invested is paying off.
6.- Bounce rate
One of the KPIs for an email marketing campaign is the bounce rate , which measures how many subscribers have not received your piece. And it will help you understand why this is the case.
Soft bounces track temporary problems with email addresses. Hard bounces track permanent problems. Measuring the bounce rate your campaign receives will therefore give you a more general idea of the quality of your subscriber list. That's why it's always advisable to perform database cleanups .
7.- Shared email rate
KPIs of an email marketing campaign on social networks
In order to analyse these KPIs for an email marketing campaign, you will need to make sure you include social media buttons in your pieces first . Otherwise, you will not make the sharing process easy for the user.
Also, you should know that this is one of the most interesting metrics because it will give you an idea of the brand advocates you are building. In other words, it tells you what percentage of subscribers are recommending your emails to others.
If the rate is too high, your reputation is likely to suffer. Your email provider will also take action and may block your account. Powerful email software works to ensure the quality of your messages, so you can't afford to let the spam rate ruin your work.
Of course, you will have to make sure that you comply with all the necessary permissions. whatsapp number in australia The most advisable thing in this case to reduce this rate is to use double opt-in .
5.- Conversion rate
KPIs of an email marketing conversion campaign
Your click-through rate will tell you how many people clicked on your link. But your conversion rate will tell you how many of them completed a specific action.
For example, imagine your CTA takes the user to a specific product landing page. The conversion rate will tell you what percentage of users who clicked on it ultimately made a purchase.
This is one of the most important KPIs for an email marketing campaign. Precisely because it will give you a unique perspective of your return on investment . When you know how much you have spent and how many subscribers have converted, it will be easier to determine if the money invested is paying off.
6.- Bounce rate
One of the KPIs for an email marketing campaign is the bounce rate , which measures how many subscribers have not received your piece. And it will help you understand why this is the case.
Soft bounces track temporary problems with email addresses. Hard bounces track permanent problems. Measuring the bounce rate your campaign receives will therefore give you a more general idea of the quality of your subscriber list. That's why it's always advisable to perform database cleanups .
7.- Shared email rate
KPIs of an email marketing campaign on social networks
In order to analyse these KPIs for an email marketing campaign, you will need to make sure you include social media buttons in your pieces first . Otherwise, you will not make the sharing process easy for the user.
Also, you should know that this is one of the most interesting metrics because it will give you an idea of the brand advocates you are building. In other words, it tells you what percentage of subscribers are recommending your emails to others.