#3: Test and optimize your YouTube video content

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By strategically testing various content styles and formats, you can increase the likelihood of producing 1-2 breakout videos that will outperform your average. These successful videos will provide colombia b2b leads valuable insights into what content resonates with your audience.

Content creation is time-consuming and expensive, so you have to create and test your content wisely. By identifying videos that perform better than your channel's average and increasing your efforts in those formats, styles, and themes, you can capitalize on your success and leverage YouTube's AI systems to get more impressions and reach a wider audience.

Once you've created and published a series of test videos based on the insights gained during the research phase, you're ready to optimize your content. At this point, you can dive into YouTube Analytics to analyze your content's performance and make data-driven decisions to improve your results.

Liz stresses the importance of focusing on metrics like click-through rates, retention rates, and views per viewer. Whether you have an established channel or are new to YouTube, this data will guide you in fine-tuning your content strategy for maximum growth.