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Posted: Mon Jan 20, 2025 9:14 am
Anitta, a businesswoman
Speaking of the business world, the singer works in important positions in large Brazilian companies. At Nubank, she is a member of the Board of Directors; at Ambev, she is Head of Creativity and Innovation for Beats, an alcoholic drink that reaches dance floors and carnivals throughout Brazil, and recently, she became a partner in Fazenda do Futuro , which created a famous vegetarian burger.
Anitta's presence in leadership positions in companies not only uae phone number list brings a creative and diverse perspective to the business, but also generates a strong impact when considering the singer's power of influence.
David Vélez, founder of Nunank, in an interview with Veja magazine: [ interview in Portuguese ] “ Anitta is fundamental to the strategy (of Nubank), because she brings a completely different vision to the board. She is a woman who, born and raised in a favela in Rio de Janeiro, truly represents the interests of our clients and manages to bring them a vision that no other board member could achieve .”
All this without counting the campaigns of other big brands that featured the participation of the “girl from Rio”, such as Cheetos, Burger King, Shein, Magalu and Claro. The presence of influencers has been one of the biggest marketing trends in recent years, according to research published in the State of Marketing Trends Report 2022
Free Fire
In addition to influencing strategies, Anitta recently joined Free Fire, a Battle Royale-style action game. With a mostly young audience, in 2021, the game surpassed the mark of 150 million daily players . The partnership brought two options for the singer's character to the game, in addition to the production of a music video with an exclusive song, featuring singer Luck Muzik.
The Tropa clip, available on YouTube, already has more than 10 million views and has several references to the game.
The special effects and editing mix reality with the virtual world, which can be understood as references to the metaverse , a theme that has gained more and more strength in recent times. In addition, other characters already known in the world of Free Fire are also present in the recorded narrative.
Speaking of the business world, the singer works in important positions in large Brazilian companies. At Nubank, she is a member of the Board of Directors; at Ambev, she is Head of Creativity and Innovation for Beats, an alcoholic drink that reaches dance floors and carnivals throughout Brazil, and recently, she became a partner in Fazenda do Futuro , which created a famous vegetarian burger.
Anitta's presence in leadership positions in companies not only uae phone number list brings a creative and diverse perspective to the business, but also generates a strong impact when considering the singer's power of influence.
David Vélez, founder of Nunank, in an interview with Veja magazine: [ interview in Portuguese ] “ Anitta is fundamental to the strategy (of Nubank), because she brings a completely different vision to the board. She is a woman who, born and raised in a favela in Rio de Janeiro, truly represents the interests of our clients and manages to bring them a vision that no other board member could achieve .”
All this without counting the campaigns of other big brands that featured the participation of the “girl from Rio”, such as Cheetos, Burger King, Shein, Magalu and Claro. The presence of influencers has been one of the biggest marketing trends in recent years, according to research published in the State of Marketing Trends Report 2022
Free Fire
In addition to influencing strategies, Anitta recently joined Free Fire, a Battle Royale-style action game. With a mostly young audience, in 2021, the game surpassed the mark of 150 million daily players . The partnership brought two options for the singer's character to the game, in addition to the production of a music video with an exclusive song, featuring singer Luck Muzik.
The Tropa clip, available on YouTube, already has more than 10 million views and has several references to the game.
The special effects and editing mix reality with the virtual world, which can be understood as references to the metaverse , a theme that has gained more and more strength in recent times. In addition, other characters already known in the world of Free Fire are also present in the recorded narrative.