Use the remaining body paragraphs to elaborate on this information.
Posted: Mon Jan 20, 2025 8:16 am
Body Copy
The first paragraph should briefly discuss the most important information.
When writing your first paragraph, make sure you answer:
By answering these questions, you will ensure that you have included all the key details.
You can include compelling quotes from company representatives, data and statistics to namibia email list support your ad, and relevant links.
At the end of your copy, include a call to action (an actionable step you want readers to take) related to your press release.
Here's an example of a press release with some calls to action:
An example of a press release with some CTAs
Basic and final notation
The end of your press release should include a boilerplate and a closing note.
The boilerplate is an “About Us” statement where you share key information about your company.
A reference document should include:
The name of the company
Publicly traded companies may include a stock symbol.
A clear description of what the company does
One or more unique value propositions
Information about the size of the company (number of offices, employees, paying customers, etc.)
Significant Awards/Recognitions
A link to your website
Here's what Semrush's boilerplate looks like:
"Statement "About Semrush
Once you have finished your press release, add the final notation "###". This is a signal of where the press release ends.
When news services or journalists see the final notation, they know they have seen the entire press release.
Press Release Examples
Taking a look at some press release examples can help you create your own. Especially if you are creating them from scratch.
Microsoft Partnership Announcement
This press release from Microsoft announces a partnership with Viasat. By studying the press release, you can see how Microsoft has described the contributions of both companies and why their partnership is essential.
In this release, you will notice how Microsoft has used some of the key elements to convey its message.
The headline doesn’t just state that they’ve partnered with Viasat.
The text also communicates the primary goal of their partnerships, which is to "provide Internet access to underserved communities."
The first paragraph should briefly discuss the most important information.
When writing your first paragraph, make sure you answer:
By answering these questions, you will ensure that you have included all the key details.
You can include compelling quotes from company representatives, data and statistics to namibia email list support your ad, and relevant links.
At the end of your copy, include a call to action (an actionable step you want readers to take) related to your press release.
Here's an example of a press release with some calls to action:
An example of a press release with some CTAs
Basic and final notation
The end of your press release should include a boilerplate and a closing note.
The boilerplate is an “About Us” statement where you share key information about your company.
A reference document should include:
The name of the company
Publicly traded companies may include a stock symbol.
A clear description of what the company does
One or more unique value propositions
Information about the size of the company (number of offices, employees, paying customers, etc.)
Significant Awards/Recognitions
A link to your website
Here's what Semrush's boilerplate looks like:
"Statement "About Semrush
Once you have finished your press release, add the final notation "###". This is a signal of where the press release ends.
When news services or journalists see the final notation, they know they have seen the entire press release.
Press Release Examples
Taking a look at some press release examples can help you create your own. Especially if you are creating them from scratch.
Microsoft Partnership Announcement
This press release from Microsoft announces a partnership with Viasat. By studying the press release, you can see how Microsoft has described the contributions of both companies and why their partnership is essential.
In this release, you will notice how Microsoft has used some of the key elements to convey its message.
The headline doesn’t just state that they’ve partnered with Viasat.
The text also communicates the primary goal of their partnerships, which is to "provide Internet access to underserved communities."