The history of the evolution of EAT to EEAT
Posted: Mon Jan 20, 2025 8:14 am
EEAT criteria help search engines determine which pages in their results provide valuable and trustworthy content, potentially influencing their ranking in search results. Since search engine visibility increases traffic to a site, the logical consequence of this is increased brand awareness and sales.
In this article, we will go into detail about what EEAT is, how these factors affect SEO, and how following them can help increase sales.
With the advent of Google and the increase in the number of websites, their owners were already trying to reach the top positions in the search results. Back then, this could be done by keyword spamming, since cambodia whatsapp number data the system did not yet have such concepts as expertise, authoritativeness, trust, or EAT for short.
The first mentions of EAT appeared in official Google assessor guidelines in 2014. They were added to help search engine quality assessors identify the best sites that provide high-quality content and to tell search algorithms which pages should be higher in search results.
Over the following years, the amount of content and new sites continued to grow. And the concepts of EAT have already learned to manipulate, so Google launched an algorithm update in 2018. The company added another term to the EAT concept — experience. Thus, at the end of 2022, EAT fully evolved into EEAT, consolidating the importance of experience in content creation and page review by assessors .
This move was intended to emphasize that an author’s authentic experience and connection to a particular topic can increase the value of content for users on “Your Money or Your Life” (YMYL) pages. It should also, in theory, discourage the manipulation of misleading information. First of all, for content in the medical, defense, and financial sectors, and later for others.
In this article, we will go into detail about what EEAT is, how these factors affect SEO, and how following them can help increase sales.
With the advent of Google and the increase in the number of websites, their owners were already trying to reach the top positions in the search results. Back then, this could be done by keyword spamming, since cambodia whatsapp number data the system did not yet have such concepts as expertise, authoritativeness, trust, or EAT for short.
The first mentions of EAT appeared in official Google assessor guidelines in 2014. They were added to help search engine quality assessors identify the best sites that provide high-quality content and to tell search algorithms which pages should be higher in search results.
Over the following years, the amount of content and new sites continued to grow. And the concepts of EAT have already learned to manipulate, so Google launched an algorithm update in 2018. The company added another term to the EAT concept — experience. Thus, at the end of 2022, EAT fully evolved into EEAT, consolidating the importance of experience in content creation and page review by assessors .
This move was intended to emphasize that an author’s authentic experience and connection to a particular topic can increase the value of content for users on “Your Money or Your Life” (YMYL) pages. It should also, in theory, discourage the manipulation of misleading information. First of all, for content in the medical, defense, and financial sectors, and later for others.