The fast food chain launched the hashtag #GuacDance.
Posted: Mon Jan 20, 2025 8:07 am
Then it challenged its followers to dance for free guacamole using an audio clip from YouTube children's entertainer Dr. Jean:
Chipotle's #GuacDance Challenge
In six days, the chain received over 250,000 videos. Thanks to the promotion, Chipotle served over 800,000 sides of the condiment alongside orders in a single day.
Chipotle is a huge brand. But use an accessible idea: an annual jordan email list event or day that relates to your business.
There are tons of them you can use as inspiration.
For example:
Sleep Festival (January)
World Compliments Day (March)
Eat What You Want Day (May)
World Emoji Day (July)
World Tourism Day (September)
Small Business Saturday (November)
Browse viral brand trends, songs, and events to see where it makes sense to participate.
So, analyze what makes your product, service, or audience unique and create a trend or challenge around that element.
9. Collaborate with other brands
A marketing partnership is when two or more brands work together strategically to achieve a goal. To be successful, both companies must have an overlapping audience segment.
For example, female skate collective GRLSWIRL recently collaborated with women's sports brand Roxy.
They created an e-commerce campaign for co-branded products:
GRLSWIRL and Roxy ecommerce campaign
The partnership has extended to a series of marketing content called “Skate Diaries”:
Chipotle's #GuacDance Challenge
In six days, the chain received over 250,000 videos. Thanks to the promotion, Chipotle served over 800,000 sides of the condiment alongside orders in a single day.
Chipotle is a huge brand. But use an accessible idea: an annual jordan email list event or day that relates to your business.
There are tons of them you can use as inspiration.
For example:
Sleep Festival (January)
World Compliments Day (March)
Eat What You Want Day (May)
World Emoji Day (July)
World Tourism Day (September)
Small Business Saturday (November)
Browse viral brand trends, songs, and events to see where it makes sense to participate.
So, analyze what makes your product, service, or audience unique and create a trend or challenge around that element.
9. Collaborate with other brands
A marketing partnership is when two or more brands work together strategically to achieve a goal. To be successful, both companies must have an overlapping audience segment.
For example, female skate collective GRLSWIRL recently collaborated with women's sports brand Roxy.
They created an e-commerce campaign for co-branded products:
GRLSWIRL and Roxy ecommerce campaign
The partnership has extended to a series of marketing content called “Skate Diaries”: