Simple JAN DAN uses API focus labeling tool to drive 38% conversion Aryssa, the marketing manager of Taiwan's MIT botanical skin care product brand "Simple JAN DAN", shared her experience of connecting the official account to the automated remarketing module of Omnichat, LINE's official technology partner, to effectively improve subsequent conversion rates. Aryssa pointed out that "Simple JAN DAN" generally uses the tagging function to group friends into groups, and will push promotional information and product information based on tags such as membership level, skin type, and product preferences.
Through such tags for audience focus, a conversion rate of 38% was achieved. In addition, Aryssa also mentioned that they noticed that some members did not place orders after adding products to their shopping uk mobile phone number list carts, and the shopping cart conversion rate was low. This may be because these customers are office workers or mothers who often forget to check out due to their busy schedules. In order to improve the conversion rate of the shopping cart, "Simple JAN DAN" embedded the tracking code into the official website through the API module, and used Omnichat to set up the shopping cart remarketing function.
When a customer still has items in their shopping cart but has not yet placed an order, the system will remind the customer within a preset time to encourage them to return and view the shopping cart list and clear the shopping cart. they successfully increased conversion performance by 2 to 3 times. Vanilla Magic Academy makes good use of focus + tags to create exclusive activities for members. Cai Rong, the marketing planner of the essential oil brand Vanilla Magic Academy, emphasized that they pay special attention to the importance of focus marketing when operating the official account. At present, the performance brought by the official account is the main source of revenue for Vanilla Magic Academy.