Mixed Funnel in practice
Posted: Mon Jan 20, 2025 6:37 am
Marketing needs a good sales operation to ensure the return on investment (ROI) that is made. On the other hand, sales can count on the help of Marketing to generate qualified leads and, thus, be more efficient, spending less time and money to achieve the results and sales that are needed.
Therefore, the mixed funnel (or Y-funnel) sales solution helps organizations that want to increase the conversion of leads into customers, increase the productivity of the sales team and ensure the return on investment in marketing, in addition to having predictability.
To contextualize how the mixed funnel would high school coaches email list work in practice, we have to start by describing an Inbound and an Outbound funnel model, to create an integration between both and better take advantage of opportunities.
Inbound Funnel
In Inbound Marketing, sales are important, but the entire journey taken by the customer allows them to experience the actions more closely and perceive what may or may not be relevant according to the perspectives they wish to achieve.
Inbound has some functions, such as:
attract new customers;
expand to increase your brand visibility;
create relevant content;
and reduce lead acquisition costs.
Inbound Marketing strategies can be applied across a variety of channels, such as:
website and SEO (Search Engine Optimization);
blog;
social media;
search network ads.
The advantages of Inbound Marketing are diverse and have a friendly tone in constant dialogue with the client. The constant exchange relationship increases the quality of services and the level of participation so that the results are more effective in the medium and long term. The essence of this strategy is tied to some major pillars: attract, convert, relate, sell and analyze.
Outbound Funnel
In the Outbound process, the sales team approaches potential customers through active prospecting . Importantly, the contact must match the ideal customer profile, which is defined by a set of parameters linked to the characteristics of the customer that best adapts to the solution offered.
Therefore, the mixed funnel (or Y-funnel) sales solution helps organizations that want to increase the conversion of leads into customers, increase the productivity of the sales team and ensure the return on investment in marketing, in addition to having predictability.
To contextualize how the mixed funnel would high school coaches email list work in practice, we have to start by describing an Inbound and an Outbound funnel model, to create an integration between both and better take advantage of opportunities.
Inbound Funnel
In Inbound Marketing, sales are important, but the entire journey taken by the customer allows them to experience the actions more closely and perceive what may or may not be relevant according to the perspectives they wish to achieve.
Inbound has some functions, such as:
attract new customers;
expand to increase your brand visibility;
create relevant content;
and reduce lead acquisition costs.
Inbound Marketing strategies can be applied across a variety of channels, such as:
website and SEO (Search Engine Optimization);
blog;
social media;
search network ads.
The advantages of Inbound Marketing are diverse and have a friendly tone in constant dialogue with the client. The constant exchange relationship increases the quality of services and the level of participation so that the results are more effective in the medium and long term. The essence of this strategy is tied to some major pillars: attract, convert, relate, sell and analyze.
Outbound Funnel
In the Outbound process, the sales team approaches potential customers through active prospecting . Importantly, the contact must match the ideal customer profile, which is defined by a set of parameters linked to the characteristics of the customer that best adapts to the solution offered.