Want more types of third-party Instagram content to use in paid advertising?
Posted: Mon Jan 20, 2025 6:33 am
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Want a deeper understanding of your marketing campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.
But don't let the name fool you. This show is about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
Wondering how to turn Instagram collaborations, @mentions, and more into effective ads?
In this article, you’ll discover six ways to use Instagram co-op ads to amplify the reach of posts mentioning your brand.
What are Instagram collaborative ads?
The concept of Instagram collaborative advertising isn’t new, but the name certainly is. In May 2023, Instagram renamed Branded Content Ads to Collaboration Ads. This rebrand more effectively communicates the purpose of this type of content: to expand collaborations with influencers and other partners.
Want a deeper understanding of your marketing campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.
But don't let the name fool you. This show is about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
Wondering how to turn Instagram collaborations, @mentions, and more into effective ads?
In this article, you’ll discover six ways to use Instagram co-op ads to amplify the reach of posts mentioning your brand.
What are Instagram collaborative ads?
The concept of Instagram collaborative advertising isn’t new, but the name certainly is. In May 2023, Instagram renamed Branded Content Ads to Collaboration Ads. This rebrand more effectively communicates the purpose of this type of content: to expand collaborations with influencers and other partners.