What do you actually do when planning an app?
Posted: Mon Jan 20, 2025 6:28 am
Ito: Yes, that's right.
In practice, we set targets and personas, clearly design KGI and KPIs, and create a product roadmap.
There are quite a few more, but we need to sort them out in order.
For example, if you haven't started anything yet, where should you start?
Ito: I think it's a good idea to start by some of the important considerations setting your target and persona .
Next, we recommend organizing your product in the following order: decide on a product concept, create a customer journey map, and then consider necessary functions and UI/UX.
──Why is it necessary to set your target and persona first?
Ito: Setting targets and personas will be useful in various situations, such as later app design and app marketing.
By having a concrete image of your users, it becomes easier to decide what functions should be implemented and how they should be presented, and you can also be more strategic about the timing and message content of push notifications .
-- Many companies that offer some kind of service or product will likely already have targets and personas set, but is it possible to utilize these?
Ito: Of course, I think it's best to use it as a base. However, when you replace it with an app, it may not be possible to use it as is, so it may be a good idea to review it again to see if it needs to be revised.
──Next, please tell us how we should actually think about our targets and personas.
Ito: There are various ways to do this, but generally, we conduct user analysis and interview actual ideal customers.
Recently, I've heard people use social media to think about psychographic information (psychological attributes) of personas. I often interview internal members.
In practice, we set targets and personas, clearly design KGI and KPIs, and create a product roadmap.
There are quite a few more, but we need to sort them out in order.
For example, if you haven't started anything yet, where should you start?
Ito: I think it's a good idea to start by some of the important considerations setting your target and persona .
Next, we recommend organizing your product in the following order: decide on a product concept, create a customer journey map, and then consider necessary functions and UI/UX.
──Why is it necessary to set your target and persona first?
Ito: Setting targets and personas will be useful in various situations, such as later app design and app marketing.
By having a concrete image of your users, it becomes easier to decide what functions should be implemented and how they should be presented, and you can also be more strategic about the timing and message content of push notifications .
-- Many companies that offer some kind of service or product will likely already have targets and personas set, but is it possible to utilize these?
Ito: Of course, I think it's best to use it as a base. However, when you replace it with an app, it may not be possible to use it as is, so it may be a good idea to review it again to see if it needs to be revised.
──Next, please tell us how we should actually think about our targets and personas.
Ito: There are various ways to do this, but generally, we conduct user analysis and interview actual ideal customers.
Recently, I've heard people use social media to think about psychographic information (psychological attributes) of personas. I often interview internal members.