Advantages and disadvantages of SMS mailings
Posted: Mon Jan 20, 2025 6:13 am
Direct access to the audience. Messages are delivered directly to mobile phones, bypassing social media algorithms and email filters. This makes the channel universal and independent of other platforms.
Wide coverage. SMS is available to all mobile users, regardless of Internet or technical literacy. This is especially important for reaching regional audiences.
Consistent engagement. Message open rates have remained virtually constant over the past few years. In 2024, they reached 98%, significantly higher than other digital channels.
Resistance to technological changes. Unlike messengers and social platforms, SMS does not depend on application updates or algorithm changes. This makes the channel stable and predictable.
Do you want to automate warm-up funnels and work with all user segments in a targeted manner?
Leave a request to connect a Telegram bot - we will help you choose scenarios to comprehensively warm up users through Telegram and other Carrot quest tools.
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Pros:
High open rate. Up to 98% of messages are opened within the first three list of france cell phone number minutes after delivery. This makes SMS one of the most effective channels for urgent notifications and promotions.
Fast delivery. Messages are delivered almost instantly, allowing you to quickly convey information to your audience.
Personalization. SMS allows you to address the client by name, take into account their preferences and offer relevant products or services.
Availability. Messages reach the user without the need for an internet connection. This is especially important for regions or clients who do not have smartphones.
Versatility. SMS are suitable for businesses of any size and in different industries: from small businesses to large corporations.
High engagement. Customers are more likely to respond to SMS because they perceive it as a personal message.
Cons:
High cost. Sending SMS is more expensive than sending emails or messengers. For mass campaigns, this can be a significant expense item.
Limited text volume. SMS only allows 160 characters, which makes it difficult to formulate a message. Many users are put off by shortened links and abbreviations.
Lack of visual elements. Unlike instant messengers and email, SMS does not support images or complex message formats, which reduces its appeal.
Risk of customer irritation. Frequent or irrelevant messages can cause negative reactions and audience churn.
Regulations and restrictions: In some countries, SMS campaigns require customers to consent to receive messages, which limits their reach.
SMS vs. Messengers: What to Choose
The choice of channel depends on the mailing goals, audience and message format. It is important to consider Internet access, customer engagement level and budget. SMS are suitable for guaranteed delivery and quick information, and messengers provide more communication formats and visual content.
Choose SMS if:
You need to notify the client urgently. For example, about the order status, schedule changes or booking confirmation.
The audience does not have constant access to the Internet. This is relevant for regions and age groups where smartphones are less common.
The message must be guaranteed to be delivered. SMS works independently of applications or platform algorithms, and gets through even with a weak signal.
Choose messengers if:
Wide coverage. SMS is available to all mobile users, regardless of Internet or technical literacy. This is especially important for reaching regional audiences.
Consistent engagement. Message open rates have remained virtually constant over the past few years. In 2024, they reached 98%, significantly higher than other digital channels.
Resistance to technological changes. Unlike messengers and social platforms, SMS does not depend on application updates or algorithm changes. This makes the channel stable and predictable.
Do you want to automate warm-up funnels and work with all user segments in a targeted manner?
Leave a request to connect a Telegram bot - we will help you choose scenarios to comprehensively warm up users through Telegram and other Carrot quest tools.
About submitting an application
Pros:
High open rate. Up to 98% of messages are opened within the first three list of france cell phone number minutes after delivery. This makes SMS one of the most effective channels for urgent notifications and promotions.
Fast delivery. Messages are delivered almost instantly, allowing you to quickly convey information to your audience.
Personalization. SMS allows you to address the client by name, take into account their preferences and offer relevant products or services.
Availability. Messages reach the user without the need for an internet connection. This is especially important for regions or clients who do not have smartphones.
Versatility. SMS are suitable for businesses of any size and in different industries: from small businesses to large corporations.
High engagement. Customers are more likely to respond to SMS because they perceive it as a personal message.
Cons:
High cost. Sending SMS is more expensive than sending emails or messengers. For mass campaigns, this can be a significant expense item.
Limited text volume. SMS only allows 160 characters, which makes it difficult to formulate a message. Many users are put off by shortened links and abbreviations.
Lack of visual elements. Unlike instant messengers and email, SMS does not support images or complex message formats, which reduces its appeal.
Risk of customer irritation. Frequent or irrelevant messages can cause negative reactions and audience churn.
Regulations and restrictions: In some countries, SMS campaigns require customers to consent to receive messages, which limits their reach.
SMS vs. Messengers: What to Choose
The choice of channel depends on the mailing goals, audience and message format. It is important to consider Internet access, customer engagement level and budget. SMS are suitable for guaranteed delivery and quick information, and messengers provide more communication formats and visual content.
Choose SMS if:
You need to notify the client urgently. For example, about the order status, schedule changes or booking confirmation.
The audience does not have constant access to the Internet. This is relevant for regions and age groups where smartphones are less common.
The message must be guaranteed to be delivered. SMS works independently of applications or platform algorithms, and gets through even with a weak signal.
Choose messengers if: