Frequency of advertising posts on the blog
Posted: Mon Jan 20, 2025 5:02 am
In my channel, I write about work and my life and often recommend various products, services and brands because I liked them myself. All sorts of smart guys immediately pounce on the comments and ask: "Why didn't you mark the ad?" But this is not advertising at all, but a sincere recommendation, I share really useful things and just talk about the projects of friends, acquaintances, colleagues.
What determines success in influencer marketing?
As has already been said - from the right choice of blogger (audience and content) and from the quality of integration (nativeness, interesting creative idea, customer's marketing infrastructure). What else?
The less advertising, the more effective it is. And wasn't the last integration before yours - an advertisement from competitors?
TOV of the blogger and advertising (sincerity of the author's presentation)
Influence has a lot in common with psychology - here you need to understand people's interests and problems and give them a suitable solution. It is important to generate trust and interest in your product through creatives and text, make the audience more loyal to the brand and gently push them to buy.
Visual quality/style of integration
Let's say you have a graphic design school. Obviously, your integrations should look attractive and be professionally designed - with animations/examples of design work/fonts and colors. Viewers will evaluate greece consumer email list this integration as an example of the kind of design you teach. In the same wagon are the beauty industry, clothing, interior, landscape and many other things that the audience associates with style and quality.
Content and USP
There is everything on the Internet - you can find everything you want. But why should a potential client choose your brand? You need to talk about it well and clearly present your USP and competencies in texts, images, graphics and videos.
Exit time (day/hour/minute)
Let's take Friday evening - after a hard week at work, everyone goes to meet friends, relax and have fun. At this time, the reach of posts in Telegram is lower compared to other times on other days of the week. If your ad goes out at 9 am, and there are several more posts after it in the next few hours, it will show a smaller result than if you went out with it after all the posts in the channel in the evening, say at 5 pm.
What determines success in influencer marketing?
As has already been said - from the right choice of blogger (audience and content) and from the quality of integration (nativeness, interesting creative idea, customer's marketing infrastructure). What else?
The less advertising, the more effective it is. And wasn't the last integration before yours - an advertisement from competitors?
TOV of the blogger and advertising (sincerity of the author's presentation)
Influence has a lot in common with psychology - here you need to understand people's interests and problems and give them a suitable solution. It is important to generate trust and interest in your product through creatives and text, make the audience more loyal to the brand and gently push them to buy.
Visual quality/style of integration
Let's say you have a graphic design school. Obviously, your integrations should look attractive and be professionally designed - with animations/examples of design work/fonts and colors. Viewers will evaluate greece consumer email list this integration as an example of the kind of design you teach. In the same wagon are the beauty industry, clothing, interior, landscape and many other things that the audience associates with style and quality.
Content and USP
There is everything on the Internet - you can find everything you want. But why should a potential client choose your brand? You need to talk about it well and clearly present your USP and competencies in texts, images, graphics and videos.
Exit time (day/hour/minute)
Let's take Friday evening - after a hard week at work, everyone goes to meet friends, relax and have fun. At this time, the reach of posts in Telegram is lower compared to other times on other days of the week. If your ad goes out at 9 am, and there are several more posts after it in the next few hours, it will show a smaller result than if you went out with it after all the posts in the channel in the evening, say at 5 pm.