How to Use Visuals to Boost Conversions and Lead Generation
Posted: Mon Jan 20, 2025 4:34 am
Lead generation is a big part of digital marketing strategies, and recent research shows that content creation for this purpose is increasingly focused on visuals to boost conversions . After all, they engage readers more and make a web page more pleasant to view, but their benefits go beyond just an aesthetic feature for a post or landing page.
By condensing information and allowing the reader to absorb the various data quickly, some types of visual resources help the visitor to understand your message, even without spending much time on the site. In addition to dental email list the issue of time, there is another fundamental factor: we live in a visual culture. The human mind is very receptive to visual information, which is why images capture attention more and are easier to remember .
Want to know more? In this article, you will find all the benefits and how to use visual resources to boost conversions and generate more opportunities for your business. Enjoy reading!
The importance of visual resources
The latest edition of Venngage's annual Visual Content Marketing Statistics Study found that 69% of marketers see creating visual content as a key part of their strategy .
This is because 65% of people absorb a message better with the help of visual appeal. In addition to helping people understand and retain information, visuals increase their interest by about 80% to read more about the text that accompanies them . So, if you create purely written materials, it is more likely that they will not be read in full.
The same thing happens with blog posts and social media, which have their engagement increased by 180% with the use of images . Proof of this is that all the information contained in the previous paragraph is present in the infographic below, which can be understood with less effort and more curiosity:
By condensing information and allowing the reader to absorb the various data quickly, some types of visual resources help the visitor to understand your message, even without spending much time on the site. In addition to dental email list the issue of time, there is another fundamental factor: we live in a visual culture. The human mind is very receptive to visual information, which is why images capture attention more and are easier to remember .
Want to know more? In this article, you will find all the benefits and how to use visual resources to boost conversions and generate more opportunities for your business. Enjoy reading!
The importance of visual resources
The latest edition of Venngage's annual Visual Content Marketing Statistics Study found that 69% of marketers see creating visual content as a key part of their strategy .
This is because 65% of people absorb a message better with the help of visual appeal. In addition to helping people understand and retain information, visuals increase their interest by about 80% to read more about the text that accompanies them . So, if you create purely written materials, it is more likely that they will not be read in full.
The same thing happens with blog posts and social media, which have their engagement increased by 180% with the use of images . Proof of this is that all the information contained in the previous paragraph is present in the infographic below, which can be understood with less effort and more curiosity: