Facilitate human contact
Posted: Sun Dec 22, 2024 4:04 am
Building trust in everyday life comes from reliability but also from human contact. Digital can be very robust but not as empathetic as people are.
Organizations that filter all customer queries (quality, purchasing, certifications, etc.) through the sales team are often slow to respond and inaccurate.
The possibility of promoting contact between professionals from kuwait phone number owner both organizations, without being just sales or management, has a surprising effect.
In an article on our B2B Blog, we talked about how two large industrial companies that we know very well had launched meeting spaces for professionals and not showrooms for suppliers and clients. If you want to read it, you can find it here.
Can you imagine a Supplier's Marketing team directly developing a joint campaign with the Client's Marketing team? Or the Client Quality team consulting the Supplier's Quality team directly about environmental regulations? Or the Client's HR team consulting the Supplier's HR team about possible profiles?
It would certainly make everything simpler and more efficient. Building B2B customer loyalty by making their lives easier involves connecting people by creating spaces (events, areas, projects) for immersion and the emotions inherent to human connection.
Organizations that filter all customer queries (quality, purchasing, certifications, etc.) through the sales team are often slow to respond and inaccurate.
The possibility of promoting contact between professionals from kuwait phone number owner both organizations, without being just sales or management, has a surprising effect.
In an article on our B2B Blog, we talked about how two large industrial companies that we know very well had launched meeting spaces for professionals and not showrooms for suppliers and clients. If you want to read it, you can find it here.
Can you imagine a Supplier's Marketing team directly developing a joint campaign with the Client's Marketing team? Or the Client Quality team consulting the Supplier's Quality team directly about environmental regulations? Or the Client's HR team consulting the Supplier's HR team about possible profiles?
It would certainly make everything simpler and more efficient. Building B2B customer loyalty by making their lives easier involves connecting people by creating spaces (events, areas, projects) for immersion and the emotions inherent to human connection.