The 10 Skills Every Great Content Marketer Must Possess
Posted: Mon Jan 20, 2025 3:54 am
One of the key characteristics of an excellent content marketer is the ability to decipher what a 50% bounce rate means for a business. Whether a brand should be focusing on lead quality or lead quantity, or how prospects make the journey through a brand’s content marketing funnel.
They should be capable of interpreting the numbers behind a campaign. There are a handful of online monitoring tools like Google Analytics and BuzzSumo that can help content marketers understand the market. Without the ability to see the bigger picture, they might just spearhead a campaign that hurts your brand more than it helps.
2. Be quick on their feet
What sets a great content marketer apart from the rest is how good they are on their feet. Spontaneity bahamas phone number library should never throw them off-course, but rather inspire them to come up with something new and exciting.
These days, brands leverage trending topics to springboard their campaign into whatever people are talking about. Reacting to emerging trends needs to be timely if you want to maximize the effect. People online have relatively short attention spans so newsjacking has to be fast and furious.
3. Visualize Content
Content marketers should know how to transmit information effectively and efficiently. They need to determine if a marketing message is best delivered textually or visually. Depending on your audience, users tend to appreciate data that is represented visually because large amounts of plain text can be overwhelming and tedious to interpret.
A good content marketer knows how to make numbers easy to consume. They know very well that vast amounts of information are far easier to consume when delivered in the right format. Say, an image-heavy infographic. We all know that a picture is worth a thousand words but what we might not realize is that thousand words takes mere seconds to transmit when the vehicle is a picture.
They should be capable of interpreting the numbers behind a campaign. There are a handful of online monitoring tools like Google Analytics and BuzzSumo that can help content marketers understand the market. Without the ability to see the bigger picture, they might just spearhead a campaign that hurts your brand more than it helps.
2. Be quick on their feet
What sets a great content marketer apart from the rest is how good they are on their feet. Spontaneity bahamas phone number library should never throw them off-course, but rather inspire them to come up with something new and exciting.
These days, brands leverage trending topics to springboard their campaign into whatever people are talking about. Reacting to emerging trends needs to be timely if you want to maximize the effect. People online have relatively short attention spans so newsjacking has to be fast and furious.
3. Visualize Content
Content marketers should know how to transmit information effectively and efficiently. They need to determine if a marketing message is best delivered textually or visually. Depending on your audience, users tend to appreciate data that is represented visually because large amounts of plain text can be overwhelming and tedious to interpret.
A good content marketer knows how to make numbers easy to consume. They know very well that vast amounts of information are far easier to consume when delivered in the right format. Say, an image-heavy infographic. We all know that a picture is worth a thousand words but what we might not realize is that thousand words takes mere seconds to transmit when the vehicle is a picture.