A look into the future

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If we talk about the B2C segment, there are still underdeveloped niches in Russia (for example, the corporate segment), which will gradually be closed by new promising players with unusual solutions.

IT startups will play a special role here - this is uk telegram database facilitated by the high level of state support, within which, as the latest AIM study showed, about 90% of transactions with state participation in 2023 were for projects at the pre-seed and seed stages.

These niches include KidTech, where revenues for providers of new preschool education solutions have grown by an average of nearly 50% per year over the past six years, but the market is still far from saturated.

The same can be said about sportstech, investments in which have grown to 8 billion rubles over the past 5 years. Both niches are great for universal development for various platforms and combinations of various monetization mechanisms - paid subscriptions, viewing contextual advertising, freemium versions, and so on.

New high-profile projects are also expected in the mobile gaming sector, given that this market is actively developing in Russia. Last year alone, gaming expenses exceeded 160 billion rubles, of which about a third went to purchasing in-game goods and various activation keys.