What kind of results do you measure? How can those insights be turned into actionable results?

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Sendible can also be used to measure results.
A successful social media campaign requires a significant investment of time and energy; and thus, it's important to understand whether this has paid off. Not only is it vital that you understand whether or not the overall campaign was a success, but you also need to be aware of which social networks are the most effective for your business. It's no use investing heavily in Twitter if your audience is most engaged on Facebook.

The approach you take to measuring ROI on social media really depends on the campaign's goals and objectives. If the objective is to grow brand awareness, then you would look at metrics such as shares, retweets, views, comments, sentiment and audience growth. If the goal is to generate sales, then you would track the flow of clicks from the links you've shared russia phone number library on social networks right through to your website's sales page. This can easily be achieved using a combination of bit.ly links and Google Analytics.

However, to effectively track the success of your social media efforts, you would need to use a tool such as Sendible to truly understand if your campaigns are meeting the goals and objectives you've set.



Obviously, one of the main reasons to use Sendible is the time you can save by not flipping back and forth between various tabs and websites. How much time does a company stand to save from using your software? What are some examples of other things a company could do with that time?
By using a tool like Sendible for just one hour per week, companies can pre-schedule a week's worth of social media posts to multiple social networks in advance at a click of a button, start conversations on Twitter with potential customers, create insightful reports that can show tangible results and regularly distribute new posts from their company blog. If they were to achieve all of these things manually, they would need to be fully engaged for 8 hours per day, 5 days per week. Our customers are now able to spend this time on the most important aspect of social media marketing: content creation. At Sendible, we believe that content is key to social media success. Marketers can now use this time to write great content that resonates well with their audience on social media.