Basic principles of link organization:
Posted: Sun Jan 19, 2025 7:08 am
Based on all the data received, a technical task is drawn up with recommendations for improving the resource. If the requirements are met after a competent audit, your Internet resource should not only retain existing traffic, but also attract new users.
Search keywords
SEO promotion of an online store begins with d sudan company email list efining keywords, that is, those words that users most often enter into the search bar when looking for the desired product or service. For this, you can use the search engine itself, paying attention to the autofill function.
Below you can also see similar queries:
In addition, there are special services and professional tools for searching keywords.
The correctness of the selected keys is characterized by their relation to the following characteristics:
Frequency . The higher the frequency of requests, the more traffic.
Competition : Lower competition for a word increases the likelihood of ranking for that keyword.
Relevance . The relevance of the presented products or categories on the page with the keys.
Purpose : It is recommended to use keywords that indicate the commercial purpose of the site.
Creating a website structure
The site should be adapted for both search engines and the user. The structure tends to become more complex as the store grows, so it is useful to build everything correctly from the very beginning.
It is important that the structure is simple and has the potential to scale. Note that the fewer clicks that separate each page from the main one, the better.
Logic . Products should be placed in an intuitive and extremely simple manner.
Shallow directories. 2-3 levels of nesting are enough.
Clear title. Try to avoid using highly specialized terms.
SEO optimization of pages
After finding keywords, structuring and completing the site, page optimization is necessary. Below we will present you with some effective tips.
Checking the robots. txt
This is where search engine optimization of a website begins. The following tasks are solved with the help of the robots file:
prohibition of indexing of the site's administrative panel by search engines;
blocking indexing of user accounts;
prohibition on indexing category pages and other sections of the site where duplicate content may appear.
Meta tags
The ranking of a page is also determined by search engines using meta tags. A meta tag is an HTML tag that represents structured metadata about a page.
Meta title tag – page title in the browser, displayed in the search results. Meta title tag is taken into account during ranking and determines the relevance of the page to the search query. Should not exceed 60 characters with spaces.
Description meta tag – a small description of the page in the browser, displayed in the search results. Not visible to visitors of the page.
Search keywords
SEO promotion of an online store begins with d sudan company email list efining keywords, that is, those words that users most often enter into the search bar when looking for the desired product or service. For this, you can use the search engine itself, paying attention to the autofill function.
Below you can also see similar queries:
In addition, there are special services and professional tools for searching keywords.
The correctness of the selected keys is characterized by their relation to the following characteristics:
Frequency . The higher the frequency of requests, the more traffic.
Competition : Lower competition for a word increases the likelihood of ranking for that keyword.
Relevance . The relevance of the presented products or categories on the page with the keys.
Purpose : It is recommended to use keywords that indicate the commercial purpose of the site.
Creating a website structure
The site should be adapted for both search engines and the user. The structure tends to become more complex as the store grows, so it is useful to build everything correctly from the very beginning.
It is important that the structure is simple and has the potential to scale. Note that the fewer clicks that separate each page from the main one, the better.
Logic . Products should be placed in an intuitive and extremely simple manner.
Shallow directories. 2-3 levels of nesting are enough.
Clear title. Try to avoid using highly specialized terms.
SEO optimization of pages
After finding keywords, structuring and completing the site, page optimization is necessary. Below we will present you with some effective tips.
Checking the robots. txt
This is where search engine optimization of a website begins. The following tasks are solved with the help of the robots file:
prohibition of indexing of the site's administrative panel by search engines;
blocking indexing of user accounts;
prohibition on indexing category pages and other sections of the site where duplicate content may appear.
Meta tags
The ranking of a page is also determined by search engines using meta tags. A meta tag is an HTML tag that represents structured metadata about a page.
Meta title tag – page title in the browser, displayed in the search results. Meta title tag is taken into account during ranking and determines the relevance of the page to the search query. Should not exceed 60 characters with spaces.
Description meta tag – a small description of the page in the browser, displayed in the search results. Not visible to visitors of the page.