On March 6, 2022, TikTok suspended operations
Posted: Sun Jan 19, 2025 6:38 am
dependent financial adviser Elena Savina noted that TikTok's main audience is children and young people: "There are restrictions in Russia, and users cannot upload new videos. If control over TikTok passes from the Chinese to the Americans, the social network could be equated in terms of danger and influence to social networks already banned in Russia. There is currently no full-fledged replacement for TikTok in the Russian Federation."
in Russia due to sweden telegram new amendments to Russian legislation. As a result, in 2023, TikTok Rus LLC received annual revenue of RUB 681 million, which is RUB 1.7 billion, or 71.2%, less than a year earlier. TikTok Rus also received a loss of RUB 427 million for 2023 (data for 2024 will be known in April 2025).
In April 2024, the Association of Professional Users of Social Networks and Messengers asked Roskomnadzor to consider restricting access to one of the popular applications in the Russian Federation. According to the association's representatives, this could be an important step to support Russian social networks, as it would attract an additional 30 million users to their platforms, which would correspond to TikTok's current audience.
Vladimir Zykov said that the company left Russia because of the law on fakes: "One thing is clear, this is a formal reason. The real reason is the beginning of the SVO. So the return of TikTok is possible if military actions in Ukraine end. Donald Trump has expressed his intention to do everything to end the SVO in 2025. Elon Musk is Trump's man, and most likely, he will be in the negotiating group or will come to Russia under any pretext during the negotiations. This means that he can negotiate with Roskomnadzor on the conditions for unblocking Twitter (now X) in Russia. And if by that time he is also the owner of TikTok, then this social network will also be in the same negotiations."
"It is difficult to say what Roskomnadzor will do if the asset is acquired by a US resident. It is also difficult to predict how Donald Trump's inauguration will affect events. According to forecasts, the trade war between China and the US will only intensify. In any case, TikTok in Russia will face a period of complete uncertainty after the deal is completed," says Vitaly Gerko .
"The entire market is now ready for any scenario," he believes. "Advertisers are already ready to redistribute budgets. The main beneficiaries are waiting for the outcome. Among them are not only Google with YouTube and Meta* with Instagram*, but also Snapchat, Disney and all streaming services. The current situation with TikTok has also benefited its Chinese counterpart Xiaohongshu , which operates in the US under the RedNote brand. In anticipation of TikTok being blocked, young Americans have become more active in registering on the new social network. American media talk a lot about it and note that friendship between users from China and the US is actively developing there.
Maria Terentyeva-Galitskikh admitted that there will be no purchase of TikTok by Elon Musk: "We have heard different news. Elon Musk said "I want to buy", as did the American blogger MrBeast. And this is not the first attempt to buy TikTok. Negotiations were already underway with other companies at the time when the law on restrictions and blocking of the application in the USA was just beginning to be discussed. This did not end in anything. I think that there will be no options for buying TikTok, because the Chinese side has already commented that this is speculation and that it is not interested in selling. Moreover, there are already seven countries where TikTok is completely blocked, for example, as in India since 2020."
in Russia due to sweden telegram new amendments to Russian legislation. As a result, in 2023, TikTok Rus LLC received annual revenue of RUB 681 million, which is RUB 1.7 billion, or 71.2%, less than a year earlier. TikTok Rus also received a loss of RUB 427 million for 2023 (data for 2024 will be known in April 2025).
In April 2024, the Association of Professional Users of Social Networks and Messengers asked Roskomnadzor to consider restricting access to one of the popular applications in the Russian Federation. According to the association's representatives, this could be an important step to support Russian social networks, as it would attract an additional 30 million users to their platforms, which would correspond to TikTok's current audience.
Vladimir Zykov said that the company left Russia because of the law on fakes: "One thing is clear, this is a formal reason. The real reason is the beginning of the SVO. So the return of TikTok is possible if military actions in Ukraine end. Donald Trump has expressed his intention to do everything to end the SVO in 2025. Elon Musk is Trump's man, and most likely, he will be in the negotiating group or will come to Russia under any pretext during the negotiations. This means that he can negotiate with Roskomnadzor on the conditions for unblocking Twitter (now X) in Russia. And if by that time he is also the owner of TikTok, then this social network will also be in the same negotiations."
"It is difficult to say what Roskomnadzor will do if the asset is acquired by a US resident. It is also difficult to predict how Donald Trump's inauguration will affect events. According to forecasts, the trade war between China and the US will only intensify. In any case, TikTok in Russia will face a period of complete uncertainty after the deal is completed," says Vitaly Gerko .
"The entire market is now ready for any scenario," he believes. "Advertisers are already ready to redistribute budgets. The main beneficiaries are waiting for the outcome. Among them are not only Google with YouTube and Meta* with Instagram*, but also Snapchat, Disney and all streaming services. The current situation with TikTok has also benefited its Chinese counterpart Xiaohongshu , which operates in the US under the RedNote brand. In anticipation of TikTok being blocked, young Americans have become more active in registering on the new social network. American media talk a lot about it and note that friendship between users from China and the US is actively developing there.
Maria Terentyeva-Galitskikh admitted that there will be no purchase of TikTok by Elon Musk: "We have heard different news. Elon Musk said "I want to buy", as did the American blogger MrBeast. And this is not the first attempt to buy TikTok. Negotiations were already underway with other companies at the time when the law on restrictions and blocking of the application in the USA was just beginning to be discussed. This did not end in anything. I think that there will be no options for buying TikTok, because the Chinese side has already commented that this is speculation and that it is not interested in selling. Moreover, there are already seven countries where TikTok is completely blocked, for example, as in India since 2020."