create context around the data that makes it more relevant and (most importantly) more interesting.
Posted: Sun Jan 19, 2025 6:34 am
You can use this technique at any stage of the sales process: to explain product features, to manage expectations, to answer questions, or even to negotiate a contract.
Why do good stories work?
Stories are a form of communication that humans have been using for list of australia consumer email about 40,000 years. Over time, they have been used to transmit traditions, culture, religions, lessons... And their main characteristic is that they remain in our memory. Why? Because our brain stores, indexes and retrieves information precisely in the form of stories .
Stanford Graduate School Business Marketing Professor Jennifer Aaker explains, “Our brains are not wired for logic or long-term retention of facts. Instead, they are wired to grasp and retain stories. A story is a journey that takes the listener on a journey that makes them feel different. The result is persuasion and, sometimes, action.”
storytelling
When we listen to a story, some chemicals are released in our brain that are responsible for different emotions such as: empathy, affection, happiness, pain, fear… These reactions are what unite us to the person who is speaking, creating a bond . Facts and numbers do not have the same effect on us.
Why do good stories work?
Stories are a form of communication that humans have been using for list of australia consumer email about 40,000 years. Over time, they have been used to transmit traditions, culture, religions, lessons... And their main characteristic is that they remain in our memory. Why? Because our brain stores, indexes and retrieves information precisely in the form of stories .
Stanford Graduate School Business Marketing Professor Jennifer Aaker explains, “Our brains are not wired for logic or long-term retention of facts. Instead, they are wired to grasp and retain stories. A story is a journey that takes the listener on a journey that makes them feel different. The result is persuasion and, sometimes, action.”
storytelling
When we listen to a story, some chemicals are released in our brain that are responsible for different emotions such as: empathy, affection, happiness, pain, fear… These reactions are what unite us to the person who is speaking, creating a bond . Facts and numbers do not have the same effect on us.