His company currently licenses its scalable Fractional
Posted: Sun Jan 19, 2025 5:46 am
Sharing these insights, even ones they may already know, demonstrates their knowledge and commitment to their clients. Many marketers avoid talking about revenue and profits, but John dives into the business afghanistan email list gap between where they are now and where they want to be.
Asking customers hard questions about their constraints, growth challenges, and the need to understand their numbers builds trust. This shows that if your clients are honest with you about their business, you will become a trusted guide to what they need to achieve.
Writing the book also helped John become a trusted advisor and grow his business. He tripled his speaking fees, brought in leads seeking his agency's services, and showed people he knew what he was talking about. John is the author of seven books, including the bestsellers "Tape Marketing: The World's Most Practical Guide to Small Business" and "Recommendation Engine: Teaching Your Business to Market Itself."
CMO+ approach to approximately 400 agencies and consultants. These partners are attracted primarily because of the books that describe their processes. His agency provides them with the tools, positioning and scripts to guide them on how to sell and deliver ongoing marketing strategy and implementation.
Despite the rise of artificial intelligence, John believes that the basic principles of relationship-building remain. As automation handles more tactical work, the need for strategic thinking will only increase. Artificial intelligence cannot replace human thinking and expertise.
Asking customers hard questions about their constraints, growth challenges, and the need to understand their numbers builds trust. This shows that if your clients are honest with you about their business, you will become a trusted guide to what they need to achieve.
Writing the book also helped John become a trusted advisor and grow his business. He tripled his speaking fees, brought in leads seeking his agency's services, and showed people he knew what he was talking about. John is the author of seven books, including the bestsellers "Tape Marketing: The World's Most Practical Guide to Small Business" and "Recommendation Engine: Teaching Your Business to Market Itself."
CMO+ approach to approximately 400 agencies and consultants. These partners are attracted primarily because of the books that describe their processes. His agency provides them with the tools, positioning and scripts to guide them on how to sell and deliver ongoing marketing strategy and implementation.
Despite the rise of artificial intelligence, John believes that the basic principles of relationship-building remain. As automation handles more tactical work, the need for strategic thinking will only increase. Artificial intelligence cannot replace human thinking and expertise.