3 efficient ways to apply remarketing
Posted: Sun Jan 19, 2025 5:03 am
If remarketing is about re-engaging your target audience, what are some of the key opportunities to do so? Remember that email is a very effective tool, but only when used in a way that generates value for the recipient.
So, don't send messages so frequently that you flood your persona 's inbox and create a problem for them. Instead, it's better to choose some specific situations, such as the ones below:
1. Liquidations
Sales are a great opportunity to engage with existing el salvador phone number resource customers and convince them to buy again . Whenever you decide to schedule a sale, take the opportunity to also plan a specific remarketing campaign that will help increase conversions.
If the remarketing strategy is used to call the user back to the store, he certainly did not see that there is a promotion and will be pleasantly surprised to receive a message informing him that there are products with attractive discounts.
2. Cart abandonment
Cart abandonment, as already mentioned, is one of the main cases in which remarketing is used as a sales tactic. After all, this is a very common practice — many users get excited about filling their carts, but end up giving up halfway through, whether due to regret, distraction or postponing the purchase.
According to E-commerce Trends 2017 , a staggering 97.9% of consumers have already abandoned their shopping cart. Failing to remind potential customers to come back and complete their transaction is the same as throwing (a lot!) of money away.
3. VIP treatment
Who doesn’t like receiving VIP treatment, right? There’s no need to wait for a special occasion or a potential problem. It’s always good to remind customers how special they are .
This can be done in a variety of ways, but don’t forget to provide more value than you ask for. Offering exclusive benefits such as free shipping, discount coupons, and early access to new releases are all great ways to offer this type of treatment.
So, don't send messages so frequently that you flood your persona 's inbox and create a problem for them. Instead, it's better to choose some specific situations, such as the ones below:
1. Liquidations
Sales are a great opportunity to engage with existing el salvador phone number resource customers and convince them to buy again . Whenever you decide to schedule a sale, take the opportunity to also plan a specific remarketing campaign that will help increase conversions.
If the remarketing strategy is used to call the user back to the store, he certainly did not see that there is a promotion and will be pleasantly surprised to receive a message informing him that there are products with attractive discounts.
2. Cart abandonment
Cart abandonment, as already mentioned, is one of the main cases in which remarketing is used as a sales tactic. After all, this is a very common practice — many users get excited about filling their carts, but end up giving up halfway through, whether due to regret, distraction or postponing the purchase.
According to E-commerce Trends 2017 , a staggering 97.9% of consumers have already abandoned their shopping cart. Failing to remind potential customers to come back and complete their transaction is the same as throwing (a lot!) of money away.
3. VIP treatment
Who doesn’t like receiving VIP treatment, right? There’s no need to wait for a special occasion or a potential problem. It’s always good to remind customers how special they are .
This can be done in a variety of ways, but don’t forget to provide more value than you ask for. Offering exclusive benefits such as free shipping, discount coupons, and early access to new releases are all great ways to offer this type of treatment.