SMALL BUSINESSES ARE JOINING THE SOCIAL MEDIA FASHION
Posted: Sat Jan 18, 2025 10:48 am
The era of online communication is not just for big business. According to a study by Sage Software and AMI Partners, more than 260,000 small businesses in the US are already using social media techniques.
Most of them use professional social rich people data networks such as LinkedIn. More general networks such as MySpace or Facebook also have a large following among these small businesses, 44% compared to 51% of professional ones. Communities of specific sites follow them with 38%. Blogs have a following of 28%. Microblogging services such as Twitter or forums are the least popular.
The reasons why companies employ these social media techniques are varied, but the most common is to answer consumer questions (64%). While some websites are used to drive purchases, this can be a strategic mistake. Direct sales are the best way to leverage social media marketing.
Most of them use professional social rich people data networks such as LinkedIn. More general networks such as MySpace or Facebook also have a large following among these small businesses, 44% compared to 51% of professional ones. Communities of specific sites follow them with 38%. Blogs have a following of 28%. Microblogging services such as Twitter or forums are the least popular.
The reasons why companies employ these social media techniques are varied, but the most common is to answer consumer questions (64%). While some websites are used to drive purchases, this can be a strategic mistake. Direct sales are the best way to leverage social media marketing.