Keywords with the most traffic and conversion
Posted: Sat Jan 18, 2025 8:52 am
Permanence rate
Directly linked to the previous KPI, this rate allows us to know how much time, on average, a user spends on the company's website or blog . Proportionally, it allows us to measure the user's level of satisfaction with the content offered.
Number of visits
How many users have reached a blog or a company website in a list of norway consumer email given period? This indicator is essential not only to know the number of visits (sessions) received but also to know from which site or channel a user arrived at the web or blog . It should be taken into account that web analytics tools count each visit made from a different device – for example a tablet and a smartphone – as a new user, even if it is actually the same person.
Quantify which brand keywords are most searched by users and what degree of conversion they imply.
Email Marketing KPIs
In the case of email marketing there are other specific KPIs that we can consider:
Number of new subscribers reached in a given period.
Number of followers lost in that period after requesting to unsubscribe from the company's notifications.
Open and click-through rates , based on the percentage of people who opened the email and the number of users who clicked, for example, on a landing page link or downloaded an ebook. The open rate is a good indicator of what the brand is doing wrong or right : whether it uses an attractive subject line, whether shipments are made within the recommended timeframe, or whether the delivery frequency is optimal.
A good measurement and analysis of your KPIs will allow you to compare different actions in different years or months and know which content, techniques and trends are most supported by your online community. The lesson is this: there is no single KPI that is the most important for all companies or sectors . It is the responsibility of the marketing professional to choose which metrics are most representative of the progress and evolution we want to achieve and work on them. Whether they are quantitative objectives (based on revenue) or qualitative (brand awareness), the important thing is to be clear about the objective and, from there, break it down into useful metrics that allow us to move forward.
Directly linked to the previous KPI, this rate allows us to know how much time, on average, a user spends on the company's website or blog . Proportionally, it allows us to measure the user's level of satisfaction with the content offered.
Number of visits
How many users have reached a blog or a company website in a list of norway consumer email given period? This indicator is essential not only to know the number of visits (sessions) received but also to know from which site or channel a user arrived at the web or blog . It should be taken into account that web analytics tools count each visit made from a different device – for example a tablet and a smartphone – as a new user, even if it is actually the same person.
Quantify which brand keywords are most searched by users and what degree of conversion they imply.
Email Marketing KPIs
In the case of email marketing there are other specific KPIs that we can consider:
Number of new subscribers reached in a given period.
Number of followers lost in that period after requesting to unsubscribe from the company's notifications.
Open and click-through rates , based on the percentage of people who opened the email and the number of users who clicked, for example, on a landing page link or downloaded an ebook. The open rate is a good indicator of what the brand is doing wrong or right : whether it uses an attractive subject line, whether shipments are made within the recommended timeframe, or whether the delivery frequency is optimal.
A good measurement and analysis of your KPIs will allow you to compare different actions in different years or months and know which content, techniques and trends are most supported by your online community. The lesson is this: there is no single KPI that is the most important for all companies or sectors . It is the responsibility of the marketing professional to choose which metrics are most representative of the progress and evolution we want to achieve and work on them. Whether they are quantitative objectives (based on revenue) or qualitative (brand awareness), the important thing is to be clear about the objective and, from there, break it down into useful metrics that allow us to move forward.