How to use FoMO in marketing strategies?
Posted: Sat Jan 18, 2025 7:17 am
Now that we know what FoMO is and how it relates to marketing, it’s time to learn how to apply this trend to your strategies. Stay tuned!
Demonstrate authority
The key to marketing strategies using FoMO is to demonstrate authority in what your brand offers as a solution. After all, people only care about missing out on relevant things on social media and other digital platforms.
The study “ The most influential brands ”, carried out by Ipsos, shows the 10 most influential brands in Brazil in 2020, analyzing the power of influence of brands on the lives and behavior of consumers.
According to Ipsos' Head of Marketing Strategy china mobile phone number resource Understanding for Latam, Liberman, consumers identify with the most influential brands and, from there, establish an emotional relationship.
In other words, authority and influence are factors that complement each other and are interconnected. For this reason, demonstrating authority in your segment is a fundamental element in FoMO strategies. This way, it highlights your brand among so many others and encourages users’ need to “be in the know” about everything.
Set time limits
FoMO is linked to the transience of products, content and events . In other words, experiencing a show, consuming momentary content or obtaining a limited edition product are just some of the examples influenced by the “fear of missing out”.
Have you ever wondered why pre-sale tickets for festivals like Rock in Rio sell out so quickly? Because the offer has a deadline and a time limit.
Therefore, the best way to use FoMO in marketing strategies is by investing in flash offers, ads with monthly promotions, seasonal dates, etc., all with a duration limit.
This creates a sense of urgency among users to take advantage of opportunities and engage with brands, sharing with friends so that they don't miss out either.
Phrases like: “You’re not going to miss out, are you?” and “If I were you, I wouldn’t miss this opportunity” are some examples of mental triggers most used in Fear of Missing Out .
This way, users feel even more interested in that product, which generates a feeling of exclusivity , as well as social belonging for being part of that event.
Use social proof
Do you agree that on social media, our friends and colleagues often share their shopping experience ?
With this in mind, you can add a share button or block on your website to allow your customers to share their shopping experiences with your brand.
It’s also worth showing testimonials from your happy customers and the number of people who continue to buy from you. Encourage your customers to leave feedback , after all, the more positive feedback you have, the more reliable your business will become. So, did you like the content? Take the opportunity to also read our article “Social Selling: what is it and why is it important?” .
Demonstrate authority
The key to marketing strategies using FoMO is to demonstrate authority in what your brand offers as a solution. After all, people only care about missing out on relevant things on social media and other digital platforms.
The study “ The most influential brands ”, carried out by Ipsos, shows the 10 most influential brands in Brazil in 2020, analyzing the power of influence of brands on the lives and behavior of consumers.
According to Ipsos' Head of Marketing Strategy china mobile phone number resource Understanding for Latam, Liberman, consumers identify with the most influential brands and, from there, establish an emotional relationship.
In other words, authority and influence are factors that complement each other and are interconnected. For this reason, demonstrating authority in your segment is a fundamental element in FoMO strategies. This way, it highlights your brand among so many others and encourages users’ need to “be in the know” about everything.
Set time limits
FoMO is linked to the transience of products, content and events . In other words, experiencing a show, consuming momentary content or obtaining a limited edition product are just some of the examples influenced by the “fear of missing out”.
Have you ever wondered why pre-sale tickets for festivals like Rock in Rio sell out so quickly? Because the offer has a deadline and a time limit.
Therefore, the best way to use FoMO in marketing strategies is by investing in flash offers, ads with monthly promotions, seasonal dates, etc., all with a duration limit.
This creates a sense of urgency among users to take advantage of opportunities and engage with brands, sharing with friends so that they don't miss out either.
Phrases like: “You’re not going to miss out, are you?” and “If I were you, I wouldn’t miss this opportunity” are some examples of mental triggers most used in Fear of Missing Out .
This way, users feel even more interested in that product, which generates a feeling of exclusivity , as well as social belonging for being part of that event.
Use social proof
Do you agree that on social media, our friends and colleagues often share their shopping experience ?
With this in mind, you can add a share button or block on your website to allow your customers to share their shopping experiences with your brand.
It’s also worth showing testimonials from your happy customers and the number of people who continue to buy from you. Encourage your customers to leave feedback , after all, the more positive feedback you have, the more reliable your business will become. So, did you like the content? Take the opportunity to also read our article “Social Selling: what is it and why is it important?” .