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Posted: Sat Jan 18, 2025 6:11 am
We have been talking a lot lately about how SMS marketing works in different business areas. For us, it was a vast and complex task, but in reality, it is only the tip of the iceberg, since each of you runs your own business.
Now we want to dive france telegram deeper into the topic and tell you about 6 golden rules for creating incredibly effective SMS campaigns.
1 Introduce yourself
your company name in the "from" field, please be sure to include it in the body of your message.
We recommend putting the title at the beginning of the SMS. This will help your mobile subscribers quickly understand that it is you who is writing to them, and not your competitor.
2 Get straight to the point
First you need to explain the deal, and then you need to lay out the details. This is the basis of any advertising.
If you've ever been caught out by the fine print, you don't need a marketing degree to know that you shouldn't do that.
So, to grab your customers' attention, start your text message by telling them what you're offering, and then tell them what they need to do to get it.
This part of the SMS should sound something like this: “Get a free t-shirt when you buy jeans.” “Get your free t-shirt” acts as the deal and “when you buy jeans” acts as the condition.
3 Create urgency
Indicating the expiration date of your promotion in your text message is extremely important.
Limited time promotions force your customers to respond immediately because the offer won't last forever.
Make sure your campaign runs for a really short period of time. The best duration is 3-5 days. The longer it runs, the less likely you are to get customers to decide to buy.
4 Show the exclusivity of your SMS campaign
You need to understand that messaging with customers is a very personal, even intimate process, because by giving you their mobile phone numbers, which are personal information, people are also demonstrating their trust in your brand.
Now we want to dive france telegram deeper into the topic and tell you about 6 golden rules for creating incredibly effective SMS campaigns.
1 Introduce yourself
your company name in the "from" field, please be sure to include it in the body of your message.
We recommend putting the title at the beginning of the SMS. This will help your mobile subscribers quickly understand that it is you who is writing to them, and not your competitor.
2 Get straight to the point
First you need to explain the deal, and then you need to lay out the details. This is the basis of any advertising.
If you've ever been caught out by the fine print, you don't need a marketing degree to know that you shouldn't do that.
So, to grab your customers' attention, start your text message by telling them what you're offering, and then tell them what they need to do to get it.
This part of the SMS should sound something like this: “Get a free t-shirt when you buy jeans.” “Get your free t-shirt” acts as the deal and “when you buy jeans” acts as the condition.
3 Create urgency
Indicating the expiration date of your promotion in your text message is extremely important.
Limited time promotions force your customers to respond immediately because the offer won't last forever.
Make sure your campaign runs for a really short period of time. The best duration is 3-5 days. The longer it runs, the less likely you are to get customers to decide to buy.
4 Show the exclusivity of your SMS campaign
You need to understand that messaging with customers is a very personal, even intimate process, because by giving you their mobile phone numbers, which are personal information, people are also demonstrating their trust in your brand.