Here are two examples of corporate videos to get inspired by:
Posted: Sat Jan 18, 2025 5:30 am
Choosing the right music tracks: what are the goals of music in a video?
The music that we all listen to every day for pleasure is often not the right one for a company that intends to promote a new software or communicate its Privacy Policy. If it is a very technical video , in fact, the choice can be really difficult, because the music must not distract the viewer from the "complex" message that the video is communicating . On the contrary, if the video is intended to convey ideas or emotions, then the music must also be more emotional and engaging.
For example, with this video Red Bull wanted to leave a mark and create list of andorra consumer email a highly memorable communication. With Julien Dupont, a world-famous cyclist, as a sponsor and a very engaging music, Red Bull achieved its goal perfectly. An engaging video that remains etched in the memory, also thanks to the music.
In general, however, as explained in this article , the musical tracks suitable for corporate videos are those that do not have particular changes in tone or volume and that are not very intrusive.
General Electric
Club Family Hotel
Each video, based on its objectives, needs specific music tracks. As we said, the right music depends on the objective of the video.
The music that we all listen to every day for pleasure is often not the right one for a company that intends to promote a new software or communicate its Privacy Policy. If it is a very technical video , in fact, the choice can be really difficult, because the music must not distract the viewer from the "complex" message that the video is communicating . On the contrary, if the video is intended to convey ideas or emotions, then the music must also be more emotional and engaging.
For example, with this video Red Bull wanted to leave a mark and create list of andorra consumer email a highly memorable communication. With Julien Dupont, a world-famous cyclist, as a sponsor and a very engaging music, Red Bull achieved its goal perfectly. An engaging video that remains etched in the memory, also thanks to the music.
In general, however, as explained in this article , the musical tracks suitable for corporate videos are those that do not have particular changes in tone or volume and that are not very intrusive.
General Electric
Club Family Hotel
Each video, based on its objectives, needs specific music tracks. As we said, the right music depends on the objective of the video.