Predictive Marketing for the HVAC Industry
Posted: Thu Jan 16, 2025 5:16 am
Last week we discussed the opportunities opened by BtoB predictive marketing. We concluded that predictive marketing was a very important tool to implement in a company. Whether in an ROI or human resources approach, the advantages of predictive marketing are multiple. But what about in a specialized industry like HVAC ( Heating, Ventilation and Air-conditioning )? philippines whatsapp data
As a reminder, the acronym HVAC is the equivalent of the French acronym CVC which means heating, ventilation and air conditioning . This industry, which is intended for both individuals and professionals, is experiencing strong expansion, reaching a turnover of more than 16 billion euros in France today.
The HVAC universe already uses many technologies such as artificial intelligence, IoT. It is even at the cutting edge of technology in many areas. In view of the expansion of the market, changes in consumption patterns, predictive marketing is a necessary tool for this industry.
From now on we will see why predictive marketing is essential for a growing industry. We will take the example of the HVAC or CVC field to show the usefulness of such marketing technology.How can we define predictive marketing? This is the first question we will raise. Predictive marketing is defined as the means of knowing the past or future habits of a future customer. Predictive marketing faces changes in consumption patterns due to digitalization. As a reminder, a study conducted by Google shows that 74% of us carry out web searches before making a purchase. Whether in our private or professional lives, our habits remain the same.
As a reminder, the acronym HVAC is the equivalent of the French acronym CVC which means heating, ventilation and air conditioning . This industry, which is intended for both individuals and professionals, is experiencing strong expansion, reaching a turnover of more than 16 billion euros in France today.
The HVAC universe already uses many technologies such as artificial intelligence, IoT. It is even at the cutting edge of technology in many areas. In view of the expansion of the market, changes in consumption patterns, predictive marketing is a necessary tool for this industry.
From now on we will see why predictive marketing is essential for a growing industry. We will take the example of the HVAC or CVC field to show the usefulness of such marketing technology.How can we define predictive marketing? This is the first question we will raise. Predictive marketing is defined as the means of knowing the past or future habits of a future customer. Predictive marketing faces changes in consumption patterns due to digitalization. As a reminder, a study conducted by Google shows that 74% of us carry out web searches before making a purchase. Whether in our private or professional lives, our habits remain the same.