Can Leverage Video Content and Lead Generation
Posted: Sat Dec 21, 2024 4:19 am
To see this in action, let’s have a look at the Cognita case study.Cognita is a worldwide group of private schools that operate in Europe, Latin America and South-East Asia. To gain a deeper understanding of their clients (parents of their pupils), they created a program called ‘Voice of the Parent’, and used multiple touchpoints to execute their goal of streamlining feedback. Embedding customer service leads in all three regions and its largest schools made Cognita one of the first global school groups to deploy a multi-region, multi language program.
It was able to cater to the different academic year cycles in telemarketing data different markets while still providing a consistent dashboard for reporting. A multiple touch point approach built trust within their community and empowered the company to take action where needed, as customer-facing staff were able to use the platform to talk to prospective clients as well as resolve requests with existing parents.Why is implementing multiple touchpoints important?BB clients often have customer journeys.
Some may skip a few stages of your initial marketing efforts whereas others might want a high-touch, consultative experience.It’s likely that multiple stakeholders from a single client interact with your brand at various stages in the customer lifecycle. Why would you roll out the red carpet for only one of them, instead of all?Customer curiosity (generated through a targeted and memorable marketing campaign) should be easily satisfied, so there are no obstacles to purchase.
It was able to cater to the different academic year cycles in telemarketing data different markets while still providing a consistent dashboard for reporting. A multiple touch point approach built trust within their community and empowered the company to take action where needed, as customer-facing staff were able to use the platform to talk to prospective clients as well as resolve requests with existing parents.Why is implementing multiple touchpoints important?BB clients often have customer journeys.
Some may skip a few stages of your initial marketing efforts whereas others might want a high-touch, consultative experience.It’s likely that multiple stakeholders from a single client interact with your brand at various stages in the customer lifecycle. Why would you roll out the red carpet for only one of them, instead of all?Customer curiosity (generated through a targeted and memorable marketing campaign) should be easily satisfied, so there are no obstacles to purchase.