Facebook Social Media Campaign: Carlsberg
Posted: Wed Jan 15, 2025 4:48 am
To support Liverpool FC in the final of the 2019 Champions League season, Carlsberg created a special red beer to match their football kit. To promote the beer and campaign Carlsberg used the power of global fan Facebook networks and celebrated its sponsorship and commitment to Liverpool FC. As part of the campaign, the brand shared a video message from Liverpool manager Jürgen Klopp, to influencers and Liverpool fans.
Between May and July 2019, the campaign achieved:
19 times return on ad spend
7.2-point lift in association lack data between Liverpool FC and Carlsberg
A 9-time increase in Carlsberg website traffic
Key takeaway The change in online behavior means that companies need digital professionals with relevant and up-to-date skills. DMI’s Professional Diploma in Digital Marketing will provide you with the core skills required to succeed such as social research, digital strategy, email marketing, and social media marketing. The certification will also give you in-depth knowledge of specialized skills such as SEO, analytics, and display and video advertising. Enroll today to get your career on the right track.
Facebook networks can be a very powerful way to engage a captive audience. By sponsoring Liverpool, Carlsberg improved its brand awareness and drove significant traffic to its website. This type of collaboration can be very effective in keeping a brand front of mind long after the campaign ends.
Between May and July 2019, the campaign achieved:
19 times return on ad spend
7.2-point lift in association lack data between Liverpool FC and Carlsberg
A 9-time increase in Carlsberg website traffic
Key takeaway The change in online behavior means that companies need digital professionals with relevant and up-to-date skills. DMI’s Professional Diploma in Digital Marketing will provide you with the core skills required to succeed such as social research, digital strategy, email marketing, and social media marketing. The certification will also give you in-depth knowledge of specialized skills such as SEO, analytics, and display and video advertising. Enroll today to get your career on the right track.
Facebook networks can be a very powerful way to engage a captive audience. By sponsoring Liverpool, Carlsberg improved its brand awareness and drove significant traffic to its website. This type of collaboration can be very effective in keeping a brand front of mind long after the campaign ends.