Types of Furniture Sites
Posted: Sun Jan 12, 2025 8:26 am
Promotion of a furniture website is something that every furniture maker has to face, from the owner of a small shop in a residential area to the director of a large furniture factory. As a rule, this happens without the slightest understanding on the part of the furniture maker of the goals and objectives of promotion, ways to achieve them and control the results. In this article, we will try to analyze all the nuances in as much detail and as clearly as possible.
Nowadays, no one will dispute the statement that every self-respecting business should have a website as the face of the company. In addition to presentability, a website stockholder database
gives the company tools for convenient cooperation and easy communication with clients. The website gives everyone access to information about the company, products, services, payment and delivery methods contained in a convenient format. Wouldn't it be nice if the website itself brought you clients? But most websites are not capable of this. They are at the very bottom of the search results (you can see what search results are in our dictionary of Internet marketing terms). And paid advertising ends up draining the budget without visible results.
In order for your site to bring in customers, the site must have constant incoming traffic. Events designed to increase the targeted traffic coming to the site are site promotion.
In addition, there are different types of sites, and accordingly, they are promoted differently.
There are different types of websites for different tasks. For example, for a small furniture store, a business card website is enough, which will only introduce visitors to the company and its products, invite them to the offline store and provide the seller's number for consultation. For a company selling standard furniture online, an online store is more suitable. And for a large wholesale company or manufacturer, a full-fledged corporate website with various additional features for partners and dealers is needed.
Main types of furniture sites:
Landing (derivative landing page landing page) is a site consisting of one single page on which information about the company, its main offer and a feedback form are very briefly posted. It is used for the rapid promotion of one product or service.
A business card site is a site consisting of one or more pages. Usually does not contain a product catalog. Only information about the company, products and services, sometimes a small portfolio of completed work. Introduces the visitor to the company.
A showcase site is a site that, in addition to information about the company and contacts, contains a catalog of goods and services with photos, descriptions, and technical specifications. It is designed for a consumer who is looking for a specific product.
Online store – a showcase site with the ability to place an order and pay for furniture directly on the site. The best option for direct online sales of furniture, provided that the products are standard and the price is relatively low.
Corporate website – a large multi-page website with additional functions. Focused on working with partners and dealers and in the b2b segment.
Methods of promoting a furniture website
Promotion of a furniture website begins at the design stage. A simple and clear website structure, adaptive design and convenient navigation will help retain the visitor and provide him with all the necessary information. This will increase conversion and improve user experience. A high-quality technical part will speed up loading, and internal SEO optimization will allow you to use SEO promotion later.
Nowadays, no one will dispute the statement that every self-respecting business should have a website as the face of the company. In addition to presentability, a website stockholder database
gives the company tools for convenient cooperation and easy communication with clients. The website gives everyone access to information about the company, products, services, payment and delivery methods contained in a convenient format. Wouldn't it be nice if the website itself brought you clients? But most websites are not capable of this. They are at the very bottom of the search results (you can see what search results are in our dictionary of Internet marketing terms). And paid advertising ends up draining the budget without visible results.
In order for your site to bring in customers, the site must have constant incoming traffic. Events designed to increase the targeted traffic coming to the site are site promotion.
In addition, there are different types of sites, and accordingly, they are promoted differently.
There are different types of websites for different tasks. For example, for a small furniture store, a business card website is enough, which will only introduce visitors to the company and its products, invite them to the offline store and provide the seller's number for consultation. For a company selling standard furniture online, an online store is more suitable. And for a large wholesale company or manufacturer, a full-fledged corporate website with various additional features for partners and dealers is needed.
Main types of furniture sites:
Landing (derivative landing page landing page) is a site consisting of one single page on which information about the company, its main offer and a feedback form are very briefly posted. It is used for the rapid promotion of one product or service.
A business card site is a site consisting of one or more pages. Usually does not contain a product catalog. Only information about the company, products and services, sometimes a small portfolio of completed work. Introduces the visitor to the company.
A showcase site is a site that, in addition to information about the company and contacts, contains a catalog of goods and services with photos, descriptions, and technical specifications. It is designed for a consumer who is looking for a specific product.
Online store – a showcase site with the ability to place an order and pay for furniture directly on the site. The best option for direct online sales of furniture, provided that the products are standard and the price is relatively low.
Corporate website – a large multi-page website with additional functions. Focused on working with partners and dealers and in the b2b segment.
Methods of promoting a furniture website
Promotion of a furniture website begins at the design stage. A simple and clear website structure, adaptive design and convenient navigation will help retain the visitor and provide him with all the necessary information. This will increase conversion and improve user experience. A high-quality technical part will speed up loading, and internal SEO optimization will allow you to use SEO promotion later.