Analysis of competitors in SEO and search for growth opportunities
Posted: Sun Jan 12, 2025 8:24 am
Go to the "Competitor Analysis" tab and enter your domain in the search bar. The site pik-arenda.ru was taken as an example.
At the very bottom of the page there will be your competitors in context and search. Click on the button "All competitors in organic search":
On the next page, we will select the first 2 domains, since we have the highest % of competition with them (the greatest intersection of search queries):
Now that we have found our direct estonia phone data competitors in the search, we need to glean the most useful information for us from them. First of all, these are queries that competitors are promoting and receive a lot of traffic, but we are not promoting them. The "Domain Battle" tool will help us with this.
Let's enter our domain and competitors' domains. Under the general summary, there is a diagram with the number of unique queries for each site in the search, as well as queries that intersect with each other. We are only interested in unique queries for each competitor, since they are not in our semantics.
For each competitor, click on the area of queries that do not intersect with ours and then on the "View all queries" button:
Download the query report by clicking on the "Export" button and open it. Sort the "Impressions per month" column in descending order to find the best queries by the number of impressions. Now select all queries in the first column for which the number of impressions is >100 (since there is no point in adding keys for which there are very few impressions) and copy them.
Excellent! Now we have queries in the search for which the competitor is shown and gets a lot of traffic, but we are not shown yet:
Next, delete unnecessary queries and so on for each competitor.
Add ready-made queries to the pages of your site (product names, headings, subheadings, etc.), thereby expanding your semantic core and promoting your site to the TOP search results. Here is a detailed article on how to correctly group phrases for the semantic core of your site.
At the very bottom of the page there will be your competitors in context and search. Click on the button "All competitors in organic search":
On the next page, we will select the first 2 domains, since we have the highest % of competition with them (the greatest intersection of search queries):
Now that we have found our direct estonia phone data competitors in the search, we need to glean the most useful information for us from them. First of all, these are queries that competitors are promoting and receive a lot of traffic, but we are not promoting them. The "Domain Battle" tool will help us with this.
Let's enter our domain and competitors' domains. Under the general summary, there is a diagram with the number of unique queries for each site in the search, as well as queries that intersect with each other. We are only interested in unique queries for each competitor, since they are not in our semantics.
For each competitor, click on the area of queries that do not intersect with ours and then on the "View all queries" button:
Download the query report by clicking on the "Export" button and open it. Sort the "Impressions per month" column in descending order to find the best queries by the number of impressions. Now select all queries in the first column for which the number of impressions is >100 (since there is no point in adding keys for which there are very few impressions) and copy them.
Excellent! Now we have queries in the search for which the competitor is shown and gets a lot of traffic, but we are not shown yet:
Next, delete unnecessary queries and so on for each competitor.
Add ready-made queries to the pages of your site (product names, headings, subheadings, etc.), thereby expanding your semantic core and promoting your site to the TOP search results. Here is a detailed article on how to correctly group phrases for the semantic core of your site.