A potential customer will look for two things before purchasing: brand and ratings.
Posted: Sun Jan 12, 2025 8:23 am
Video marketing is another incredibly versatile form of marketing. When people think of video marketing, they think of putting a video on a platform like Vimeo or YouTube and hoping people will find it and like it. Video marketing can be turned into a blog, a series of social media posts, or even a podcast. With the ability to take videos and turn them into any bolivia phone data other form of content, video marketing is a great channel to invest in.
3. Respond to reviews and complaints
Reviews (or sometimes complaints) about your business can make or break a potential customer’s decision to trust your product or service. Websites you should be aware of include: Google, Tripadvisor, and other industry-specific reviews with high authority in your space.
Once they have identified the brands they want to check out, they will decide which company to target. If you have negative reviews on Tripadvisor or Google, customers are much less likely to trust you than another. This thought process can apply to any business in any industry, so maintaining a positive image on this (and other) review sites is crucial.
Google My Business
Google My Business is a platform hosted by Google that hosts business profiles that can be searched through Google Search and Maps. Local businesses must create and optimize a GMB account to become discoverable.
When you search for your business on Google, your GMB account appears with a series of reviews under your brand name.
Google takes the quality and relevance of these reviews and uses them as a ranking factor for local searches. If you have a lot of high-quality, relevant reviews, you are much more likely to show up in the local map pack for your targeted keywords .
Responding to these reviews is another way for Google to recognize that even if your reviews are poor, you are actively trying to improve them. This can also motivate reviewers to write better notes about your business.
3. Respond to reviews and complaints
Reviews (or sometimes complaints) about your business can make or break a potential customer’s decision to trust your product or service. Websites you should be aware of include: Google, Tripadvisor, and other industry-specific reviews with high authority in your space.
Once they have identified the brands they want to check out, they will decide which company to target. If you have negative reviews on Tripadvisor or Google, customers are much less likely to trust you than another. This thought process can apply to any business in any industry, so maintaining a positive image on this (and other) review sites is crucial.
Google My Business
Google My Business is a platform hosted by Google that hosts business profiles that can be searched through Google Search and Maps. Local businesses must create and optimize a GMB account to become discoverable.
When you search for your business on Google, your GMB account appears with a series of reviews under your brand name.
Google takes the quality and relevance of these reviews and uses them as a ranking factor for local searches. If you have a lot of high-quality, relevant reviews, you are much more likely to show up in the local map pack for your targeted keywords .
Responding to these reviews is another way for Google to recognize that even if your reviews are poor, you are actively trying to improve them. This can also motivate reviewers to write better notes about your business.