Making Hidden Income: Inbox Retargeting Methodology
Posted: Sun Jan 12, 2025 4:46 am
Email retargeting is a digital marketing strategy that uses email marketing to reach potential investors who have previously interacted with your content or website. This is important because it allows you to stay in touch with interested investors and convert people into leads.
Here's a quick rundown of why email retargeting is important:
Increased brand awareness: The firm will remain visible job seekers database even after the initial interaction by strategically placing retargeting ads in the investor's inbox.
Improved conversion rates: Retargeting campaigns can be tailored to specific investor interests, resulting in increased leads and conversions.
Cost-Effective Marketing: Compared to traditional marketing methods, retargeting offers a more targeted and cost-effective way to reach potential investors.
Personalization: Retargeting emails can be personalized based on past interactions, making them more relevant and attractive to investors.
Overall, email retargeting provides fund managers with a valuable tool to generate leads, build relationships with potential investors, and grow their business.
Here's a quick rundown of a good inbox retargeting strategy:
Targeting:
Audience segmentation: Create different retargeting campaigns for different groups of investors based on their interests, investment goals, and previous interactions.
Website behavior awareness: Tailor retargeting messages based on how investors interacted with your website.
Abandoned Cart Retargeting: If investors have initiated the process of subscribing to a research report or newsletter but have not completed it, retarget them by sending an email reminding them of the benefits of subscribing.
Content:
Offering valuable content: Don’t just promote your funds in retargeting emails. Provide investors with valuable and informative content that speaks to their interests and concerns. This could include industry reports, market analysis, or educational webinars.
Focus on benefits: Use clear, concise language to highlight the benefits of investing in the firm. Focus on the company's history, investment philosophy, and unique selling proposition.
Compelling Calls to Action: Include clear calls to action in your retargeting emails. Tell investors what you want them to do next, whether that’s schedule a consultation, download a report, or sign up for a newsletter.
Timing and frequency:
Don’t overdo it: While it’s important to stay informed, bombarding investors with emails will likely backfire. It’s best to space out your retargeting emails and avoid sending them too frequently.
Messaging stages: Consider the investor’s staged progression in your retargeting strategy. For those in the early stages of research, provide educational content. For those close to making a decision, consider case studies or testimonials.
Tracking and optimization:
Tracking Results: You should continually monitor the effectiveness of your retargeting campaigns. Which emails are most engaging to investors and adjust your strategy accordingly.
Optimize campaigns: Test different subject lines, email content, and ads to determine which ones produce the best results. Based on the findings, refine your targeting and messaging.
Strategy
Most existing tools will charge based on the number of contacts. So if the script is run on every page that is managed, including the site and client sites, it will be quite easy to use up credits for contacts. This is why you should choose pages that reflect the goal, rather than targeting all traffic.
Here are some pages where you should add a data collection script:
Landing pages for advertising campaigns
Product Pages
High-Content Pages – This could be the main content on blog pages, podcast pages, or top-tier service pages.
Registration pages are part of the landing page, but if someone has made it to the registration or onboarding page, it is a prime candidate for attention.
Pages with baskets
Email structure
The initial message that is sent needs to be very specific. There are a few important things that need to happen when customers open the retargeting message in their inbox.
Remind them of yourself. This could be as simple as a message saying, “Hi, thanks for stopping by...”
Then you need to provide a specific value based on their intent when viewing. If you do this incorrectly, they will simply send the message to SPAM.
After that, you will need to set expectations.
And you need to give them the opportunity to refuse easily.
Conclusion
By using a well-designed email retargeting strategy, you can effectively engage potential customers, build stronger relationships with potential investors, and ultimately convert them into investors.
Page conversion rates have always been a challenge. The simple fact is that most people don’t convert even on the most optimized pages. That’s why traditional retargeting on ad networks has proven so effective.
Here's a quick rundown of why email retargeting is important:
Increased brand awareness: The firm will remain visible job seekers database even after the initial interaction by strategically placing retargeting ads in the investor's inbox.
Improved conversion rates: Retargeting campaigns can be tailored to specific investor interests, resulting in increased leads and conversions.
Cost-Effective Marketing: Compared to traditional marketing methods, retargeting offers a more targeted and cost-effective way to reach potential investors.
Personalization: Retargeting emails can be personalized based on past interactions, making them more relevant and attractive to investors.
Overall, email retargeting provides fund managers with a valuable tool to generate leads, build relationships with potential investors, and grow their business.
Here's a quick rundown of a good inbox retargeting strategy:
Targeting:
Audience segmentation: Create different retargeting campaigns for different groups of investors based on their interests, investment goals, and previous interactions.
Website behavior awareness: Tailor retargeting messages based on how investors interacted with your website.
Abandoned Cart Retargeting: If investors have initiated the process of subscribing to a research report or newsletter but have not completed it, retarget them by sending an email reminding them of the benefits of subscribing.
Content:
Offering valuable content: Don’t just promote your funds in retargeting emails. Provide investors with valuable and informative content that speaks to their interests and concerns. This could include industry reports, market analysis, or educational webinars.
Focus on benefits: Use clear, concise language to highlight the benefits of investing in the firm. Focus on the company's history, investment philosophy, and unique selling proposition.
Compelling Calls to Action: Include clear calls to action in your retargeting emails. Tell investors what you want them to do next, whether that’s schedule a consultation, download a report, or sign up for a newsletter.
Timing and frequency:
Don’t overdo it: While it’s important to stay informed, bombarding investors with emails will likely backfire. It’s best to space out your retargeting emails and avoid sending them too frequently.
Messaging stages: Consider the investor’s staged progression in your retargeting strategy. For those in the early stages of research, provide educational content. For those close to making a decision, consider case studies or testimonials.
Tracking and optimization:
Tracking Results: You should continually monitor the effectiveness of your retargeting campaigns. Which emails are most engaging to investors and adjust your strategy accordingly.
Optimize campaigns: Test different subject lines, email content, and ads to determine which ones produce the best results. Based on the findings, refine your targeting and messaging.
Strategy
Most existing tools will charge based on the number of contacts. So if the script is run on every page that is managed, including the site and client sites, it will be quite easy to use up credits for contacts. This is why you should choose pages that reflect the goal, rather than targeting all traffic.
Here are some pages where you should add a data collection script:
Landing pages for advertising campaigns
Product Pages
High-Content Pages – This could be the main content on blog pages, podcast pages, or top-tier service pages.
Registration pages are part of the landing page, but if someone has made it to the registration or onboarding page, it is a prime candidate for attention.
Pages with baskets
Email structure
The initial message that is sent needs to be very specific. There are a few important things that need to happen when customers open the retargeting message in their inbox.
Remind them of yourself. This could be as simple as a message saying, “Hi, thanks for stopping by...”
Then you need to provide a specific value based on their intent when viewing. If you do this incorrectly, they will simply send the message to SPAM.
After that, you will need to set expectations.
And you need to give them the opportunity to refuse easily.
Conclusion
By using a well-designed email retargeting strategy, you can effectively engage potential customers, build stronger relationships with potential investors, and ultimately convert them into investors.
Page conversion rates have always been a challenge. The simple fact is that most people don’t convert even on the most optimized pages. That’s why traditional retargeting on ad networks has proven so effective.