The 3 major trends in customer relations in 2022
Posted: Sat Jan 11, 2025 9:25 am
Although consistency in the tone of communication is very important within the different departments of a company, the democratization of teleworking has made this aspect more complex. A new challenge in customer relations has thus arisen in 2022: successfully maintaining a strong bond, coupled with an ongoing conversation for customers, and this on all channels. Thus, it is your brand promise that must be felt by the consumer. You must take care to study the customer journey in its entirety in order to better understand your target and be able to detect areas for improvement. To summarize this part in one sentence: the personalization and relevance of your different speeches and your communication are the keys to your success.Although consistency in the tone of communication is very important within the different departments of a company, the democratization of teleworking has made this aspect more complex. A new challenge in customer relations has thus arisen in 2022: successfully maintaining a strong bond, coupled with an ongoing conversation for customers, and this on all channels. Thus, it is your brand promise that must be felt by the consumer. You must take care to study the customer journey in its entirety in order to better understand your target and be able to detect areas for improvement. To summarize this part in one sentence: the personalization and relevance of your different speeches and your communication are the keys to your success.Does this graph ring a bell? Conducted among French consumers at the end of 2021, job function email list
we have noticed that it has changed very little in recent years. This is why many companies decide to launch their campaigns around these statistics. Obviously, you want to stand out from the crowd and differentiate yourself from all these similar strategies. To do this, it may be interesting to reverse this graph. You will thus succeed in capturing customers who think about their purchasing decision priorities differently and who therefore study other criteria. Of course, this is not a simple approach to implement and it requires extensive studies. But it can turn out to be a winning bet, thanks to the competitive advantage that you will have created for yourself.
we have noticed that it has changed very little in recent years. This is why many companies decide to launch their campaigns around these statistics. Obviously, you want to stand out from the crowd and differentiate yourself from all these similar strategies. To do this, it may be interesting to reverse this graph. You will thus succeed in capturing customers who think about their purchasing decision priorities differently and who therefore study other criteria. Of course, this is not a simple approach to implement and it requires extensive studies. But it can turn out to be a winning bet, thanks to the competitive advantage that you will have created for yourself.