Ways to Create Effective Landing Pages A landing page is nothing more than a web page, possibly structured to maximize the chances of convincing users to perform the actions we desire. These web pages can be organized / designed in different ways… Landing pages integrated into the site structure In terms of effort they are more efficient because they include the landing page in the main structure of the site. The disadvantage is that they often bring with them the “superstructure” of the site, in terms of css, javascript, libraries and other elements that can worsen the user experience or distract users from the intended purpose (e.
g. menus towards other items, etc.). Landing pages cambodia number data external to the main site These landing pages are not part of the main structure of the site, they are often on other domains or third-level domains. They are usually used when a more “essential” page is needed , focused on the campaign objectives, avoiding the limitations of the “mother” website. Potentially it can produce higher conversion rates , however there are also disadvantages : compared to the institutional site, they usually have less credibility/branding if they are obviously separate from the main site.
Furthermore, greater efforts are required for construction and maintenance over time. Different types of landing pages In addition to defining the architecture for creating the landing page, it is important to be clear about the objective that the landing page will have. Generally speaking, we can define 4 types of landing pages: Lead generation page: Requires users to provide their contact information in exchange for an offer or valuable content. Sales or Product Page: Promotes a specific product or service and encourages users to make a purchase.