No, what works well on Instagram doesn't necessarily work well on Twitter, and what works well on Pinterest may not be the best for TikTok, so don't think that creating content and posting it on all your networks will get you good results.
You'll need to create a strategy for each one, as well as a personality that matches your brand. Developing a unique language will allow you to grow your networks as if they were managed by a professional.
Woman creating content to sell on social media.
Not exploring different content formats
Have you posted reels ? Do you know how whatsapp database to post a boomerang ? If you've stuck to images alone, you should know that there's a whole world waiting for you to discover.
Dare to use different formats, different songs, and different publishing times. Taking the plunge will help you diversify your content, as well as make yourself present in your followers' timelines thanks to the algorithm of each social network.
Lack of content update
How often do you post? Do you keep a certain frequency? If you leave your networks unattended for periods of days or even weeks, you are missing out on the opportunity to create authentic bonds with your community, as well as giving terrible clues to your social media algorithm.
Make sure you have continuity and frequency in your publications. You will see that as you do this, your audience will react better and your publications will have a better reach.
Quitting social media on vacation
Related to the previous point, if you use vacations to disappear from social networks, it's time to change that. At least not from your business's! Make a strategic plan, so that your accounts keep moving even during your periods of rest.
You can schedule posts and continue customer service through apps on mobile devices. Download them and discover how they can make management tasks easier for you in your community.
Use them as a sales catalogue
There are places for everything, and your Instagram profile or Facebook page are not made to look like a catalogue. If you have been working like this, you may have missed the opportunity to lead your buyer to action and make sales through social networks.
Giving each platform the treatment it deserves will help you not only better manage the content you publish, but also provide a better experience for your buyers.