Google prepares new changes in Chrome to block annoying ads
Posted: Tue Jan 07, 2025 10:12 am
Google is keen to put an end to its users' poor experience with online advertising on Chrome. The latest news suggests that the search giant could include more tools for blocking ads on desktop and mobile in the next version of the browser .
According to a recent post on the company's official blog, the new version of Chrome will come pre-installed in early 2018 with tools to block all those ads that are considered annoying or that slow down page loading.
Google will decide which ads pass or not this technological filter through a set of rules that the company considers appropriate for the industry. Of course, it makes clear that these are rules based on clear and transparent targeting. And public, of course.
But Google is not doing anything without a plan. The technology company, with an eye on ensuring that publishers do not lose any more revenue from digital advertising , has launched a tool to help them prepare for the changes that are coming.
We are talking about the Ad Experience Report . A platform through which publishers will bolivia phone number learn about the rules that Google follows in this area. Publishers will have all the material to make it clear to them what Google means by annoying advertising for users .
“The vast majority of online content creators fund their work with advertising. This means that they want their work to appear on sites that are as attractive, useful and interesting as possible. Sites that people want to see and interact with,” explains the entry on Google’s official blog.
In addition to this platform, Google has also introduced Funding Choices , a feature through which publishers can customize their messages for all those users who have an ad blocker installed.
These messages remind people that without advertising there would be no free content on the network of networks and that they can be offered paid subscription systems without advertising.
“We believe that these changes will ensure that all creators, both large and small, can continue to have a sustainable way to fund their work through online advertising,” Google concluded in its statement.
According to a recent post on the company's official blog, the new version of Chrome will come pre-installed in early 2018 with tools to block all those ads that are considered annoying or that slow down page loading.
Google will decide which ads pass or not this technological filter through a set of rules that the company considers appropriate for the industry. Of course, it makes clear that these are rules based on clear and transparent targeting. And public, of course.
But Google is not doing anything without a plan. The technology company, with an eye on ensuring that publishers do not lose any more revenue from digital advertising , has launched a tool to help them prepare for the changes that are coming.
We are talking about the Ad Experience Report . A platform through which publishers will bolivia phone number learn about the rules that Google follows in this area. Publishers will have all the material to make it clear to them what Google means by annoying advertising for users .
“The vast majority of online content creators fund their work with advertising. This means that they want their work to appear on sites that are as attractive, useful and interesting as possible. Sites that people want to see and interact with,” explains the entry on Google’s official blog.
In addition to this platform, Google has also introduced Funding Choices , a feature through which publishers can customize their messages for all those users who have an ad blocker installed.
These messages remind people that without advertising there would be no free content on the network of networks and that they can be offered paid subscription systems without advertising.
“We believe that these changes will ensure that all creators, both large and small, can continue to have a sustainable way to fund their work through online advertising,” Google concluded in its statement.