Alberto Carlier, Solutions Architect at Virtualware
Posted: Tue Jan 07, 2025 9:43 am
As for users, as José Francisco points out, “ social networks themselves are generating communities of patients , especially on Facebook and Twitter , where they generate a flow of interesting information.” Regarding the advantages and risks, the professional is clear: “If the user knows how to use it correctly, the app will be useful. The problem is hoaxes and the lack of quality .” To fight against this reality, doctors must know how to detect and report them. “The more quality information professionals publish, at the SEO level, the more they will banish hoaxes.”
The professional makes the same reflection regarding wearables , which must be launched based on rigorous study and analysis so that they are capable of providing quality information.
In terms of trends, the doctor highlights robotics, artificial intelligence, big data and chatbots as the main exploitation techniques for the future.
Technological advances in the health field
addresses bolivia phone number the technology angle . “The health sector has always been linked to the technology sector. Being such an important field, medical professionals are the first to be interested in technological advancement.”
PhD Spain
Among the solutions offered by Virtualware, those developed through gamification stand out , providing, for example, a treatment for the after-effects of multiple sclerosis. “With Serious Games, we can also adapt the therapy to the patient.” The company is working on projects such as medical applications, VirtualClinic (a system that offers a diagnosis and treatment to the patient through a series of questions prepared by professionals) or telerehabilitation. The objective of Virtualware, as expressed by Carlier, is focused on “responding to the needs of the health sector from the point of view of both the patient and the professional.”
eHealth and the media
To conclude the presentation, Javier Zorita, Business Development Director of PHD, focused on how to capture these trends in eHealth and transfer them to the world of communication , his sector.
"As agencies and advertisers, we must ensure that information is accurate, especially in the health sector."
Its main task is to connect brands with users, and it highlights five key points for this: flexibility , personalization, empowerment, time and innovation.
The professional makes the same reflection regarding wearables , which must be launched based on rigorous study and analysis so that they are capable of providing quality information.
In terms of trends, the doctor highlights robotics, artificial intelligence, big data and chatbots as the main exploitation techniques for the future.
Technological advances in the health field
addresses bolivia phone number the technology angle . “The health sector has always been linked to the technology sector. Being such an important field, medical professionals are the first to be interested in technological advancement.”
PhD Spain
Among the solutions offered by Virtualware, those developed through gamification stand out , providing, for example, a treatment for the after-effects of multiple sclerosis. “With Serious Games, we can also adapt the therapy to the patient.” The company is working on projects such as medical applications, VirtualClinic (a system that offers a diagnosis and treatment to the patient through a series of questions prepared by professionals) or telerehabilitation. The objective of Virtualware, as expressed by Carlier, is focused on “responding to the needs of the health sector from the point of view of both the patient and the professional.”
eHealth and the media
To conclude the presentation, Javier Zorita, Business Development Director of PHD, focused on how to capture these trends in eHealth and transfer them to the world of communication , his sector.
"As agencies and advertisers, we must ensure that information is accurate, especially in the health sector."
Its main task is to connect brands with users, and it highlights five key points for this: flexibility , personalization, empowerment, time and innovation.