DTC starts with LINE, creating new business opportunities for brands!
Posted: Tue Jan 07, 2025 9:40 am
DTC (Direct to Consumer) is not a new topic. It can even be said to be a trend that has been shouted for a long time. But now, regardless of online, offline, or channel brands, they still encounter the same " data integration " question.
Xue Jin, co-founder and CEO of Crescendo Labs, which focuses on LINE marketing, gives an example:
1. Native DTC online brands will encounter data integration problems when considering opening offline stores because the customer acquisition cost is too high.
2. As traditional brands move towards DTC and open online e-commerce, there is a conflict between online and offline data, and there is also the problem of data integration.
3. For retail channel companies (such as Quanlian and FamilyMart), if they become their own brand to target customers and develop retail media, they also need to integrate data.
"In this chaotic war, everyone may be a competitor or partner. I don't know who will win. What is certain is that MarTech (marketing technology) companies like ours have great opportunities, because south africa whatsapp phone number everyone will have data integration, The problem of data fragmentation needs to be solved,” Xue Jin said.
Xue Liang shared how to integrate omni-channel member information through the concept of LINE uid real-name system
What are the benefits of DTC?
Taking a step back, what are the benefits of DTC?
In the simplest terms, it means that brands can have their own data and understand the appearance of their customers. With the cost of acquiring traffic rising, having the above data can not only directly interact with customers and create a profound brand experience, but also have the opportunity to understand customers. Provide feedback on products to modify the products to achieve greater success, thereby increasing the LTV customer lifetime value.
Xue Jin, co-founder and CEO of Crescendo Labs, which focuses on LINE marketing, gives an example:
1. Native DTC online brands will encounter data integration problems when considering opening offline stores because the customer acquisition cost is too high.
2. As traditional brands move towards DTC and open online e-commerce, there is a conflict between online and offline data, and there is also the problem of data integration.
3. For retail channel companies (such as Quanlian and FamilyMart), if they become their own brand to target customers and develop retail media, they also need to integrate data.
"In this chaotic war, everyone may be a competitor or partner. I don't know who will win. What is certain is that MarTech (marketing technology) companies like ours have great opportunities, because south africa whatsapp phone number everyone will have data integration, The problem of data fragmentation needs to be solved,” Xue Jin said.
Xue Liang shared how to integrate omni-channel member information through the concept of LINE uid real-name system
What are the benefits of DTC?
Taking a step back, what are the benefits of DTC?
In the simplest terms, it means that brands can have their own data and understand the appearance of their customers. With the cost of acquiring traffic rising, having the above data can not only directly interact with customers and create a profound brand experience, but also have the opportunity to understand customers. Provide feedback on products to modify the products to achieve greater success, thereby increasing the LTV customer lifetime value.