A multitude of technology providers offer technology for
Posted: Tue Jan 07, 2025 9:24 am
The profitability of digital campaigns is a major concern for advertisers and agencies. They are often frustrated when they see that their advertising investments are made in ineffective inventories that do not translate into conversions or sales. At the same time, they find it difficult to determine which media, times of day or audience segments are the most appropriate to achieve their campaign objectives.
An internal study by Taboola indicates that for a true optimization of belize phone number investments in digital advertising campaigns, it is essential to carry out an automation process based on Artificial Intelligence (AI) . Among the many advantages it provides, the work highlights that it allows, on the one hand, to considerably increase the conversion rates of campaigns by up to 28%. And on the other hand, that with it, brands and agencies achieve greater profitability by drastically reducing the average cost per acquisition (CPA) by 18 percentage points.
automated management of digital campaigns based on AI. Smart Bid , for example, specializes in native advertising or content discovery campaigns. The Telegraph Financial Solutions , which uses this technology, is an independent brand of the British newspaper The Telegraph , which provides financial services to the English newspaper's audience on complex matters such as investments, loans and insurance. After its implementation, the company has seen significant growth in the generation of more qualified leads in its campaigns with Taboola . In fact, it is achieving 59% more conversions at a similar cost per lead.
In terms of campaign profitability , brands also see great benefits when algorithms optimize bids per impression . On the one hand, they experience significant and almost instantaneous reductions in cost per lead of up to 20%. At the same time, it helps reduce the hours spent manually optimizing campaigns and managing the offer. In this way, brands and agencies can spend more time thinking about strategic issues related to, for example, creatives or the most appropriate target.
AI also makes it possible, at the time of a particular auction, to automatically adjust the reference bid for each impression, based on the probability of obtaining the desired conversions or page views for each campaign. To achieve this, this technology analyzes nearly 500 million valuable conversions worldwide each month, taking into account the history of conversions, according to data on media, users, time of day, platform, etc. At the same time, this technology is capable of safely maximizing conversions , without having to limit the target of the
An internal study by Taboola indicates that for a true optimization of belize phone number investments in digital advertising campaigns, it is essential to carry out an automation process based on Artificial Intelligence (AI) . Among the many advantages it provides, the work highlights that it allows, on the one hand, to considerably increase the conversion rates of campaigns by up to 28%. And on the other hand, that with it, brands and agencies achieve greater profitability by drastically reducing the average cost per acquisition (CPA) by 18 percentage points.
automated management of digital campaigns based on AI. Smart Bid , for example, specializes in native advertising or content discovery campaigns. The Telegraph Financial Solutions , which uses this technology, is an independent brand of the British newspaper The Telegraph , which provides financial services to the English newspaper's audience on complex matters such as investments, loans and insurance. After its implementation, the company has seen significant growth in the generation of more qualified leads in its campaigns with Taboola . In fact, it is achieving 59% more conversions at a similar cost per lead.
In terms of campaign profitability , brands also see great benefits when algorithms optimize bids per impression . On the one hand, they experience significant and almost instantaneous reductions in cost per lead of up to 20%. At the same time, it helps reduce the hours spent manually optimizing campaigns and managing the offer. In this way, brands and agencies can spend more time thinking about strategic issues related to, for example, creatives or the most appropriate target.
AI also makes it possible, at the time of a particular auction, to automatically adjust the reference bid for each impression, based on the probability of obtaining the desired conversions or page views for each campaign. To achieve this, this technology analyzes nearly 500 million valuable conversions worldwide each month, taking into account the history of conversions, according to data on media, users, time of day, platform, etc. At the same time, this technology is capable of safely maximizing conversions , without having to limit the target of the